Senior Manager - Medical Marketing

Reckitt Benckiser LLC; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A global healthcare company in Kuala Lumpur seeks a Medical Marketing Lead to develop and implement strategies driving healthcare professional engagement and product recommendations. Candidates should have over 5 years of experience in medical marketing or sales within the pharmaceutical industry. This role offers competitive benefits and opportunities for growth.

Benefits

Parental benefits

Employee Assistance Program

Life insurance

Qualifications

• Minimum 5 years experience in Medical or Marketing team directly with customers in Pharmaceutical industry.
• Understanding of pharmaceutical/medical market conditions and ability to apply company policies.

Responsibilities

• Lead and develop Medical Marketing Strategy aligned with company objectives.
• Monitor and assess effectiveness of implemented activities.

Skills

New Product Development

Medical Marketing

Negotiation skills

Strategic Selling

Data Analytics

Customer relationship management

Job description

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Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Our Medical team turns science and clinical data into world-beating products and ideas. We develop the products, and build the medical community relationships, that fuel our growth. Our competitiveness and relentless innovation set us apart. And, every day, we go above and beyond to support our consumers at every stage of life.

Our dedication drives the sales of our portfolio across designated clinics and hospital segments, where we work with them to make sure the people in their care benefit from having access to our trusted ethical products.

Our team are trusted to set the direction we need to deliver outstanding results. And because our areas of expertise are so critical to Reckitt's success, we develop and cultivate business relationships with key decision makers like physicians, M.D., office staff, hospital staff and others in the consumer influence network.

About the role

Lead and manage organizational goal and objective in the assigned creating standardized Medical Marketing Practice & Market Access by developing medical marketing strategy and activities plan aligned with Business and Brand Strategy, Medical Field Condition, iHCP Policy, and Local Government regulation to drive Health Care Professionals (HCP) recommendation and engagement as well as user acquisition toward Reckitt products in Medical channel. Ensuring strong collaboration with brand team, regulatory, compliance and other function at all level operation and execution. Provide clear directions and strong leadership to the medical team.

Your responsibilities

• Lead and develop Medical Marketing Strategy with Brand Strategy and comply to iHCP Policy, WHO code and local government regulation.
• Develop and execute Medical Marketing activities plan that aligned with Business and Brand strategy.
• Own and drive Infant segment include specialties portfolio within medical channel
• Monitor, tracks and assesses the effectiveness of implemented activity/program and share adjustment ideas to enhance and assure effectiveness.
• Liaise closely with SFE and Medial sales director to ensure medical GTM effectiveness
• Build and maintain Strong engagement, mapping and development plan for related National and Local KOL.
• Own and manage Medical Marketing Budget accrual including Activity document completion aligned with Agreed Budget Projection Phasing.
• Work with Medical Science to identify and develop engagement plan of national and local KOL and institution for related product to support Reckitt reimbursement access.
• Develop & execute scientific meeting with related KOL to engage and gain their influence for Reckitt reimbursement process.

The experience we're looking for

• Experience in Medical or Marketing team with min 5 years and working directly with customers and or exposure to Pharmaceutical industry.
• Ideally a combination of Medical marketing/sales and Brand management experience.
• Understanding of pharmaceutical/medical market conditions, products approaches, to ensure that all activities reflect the actual needs of the targeted audiences.
• Understanding of customers and the competition. Understanding of environmental and industry trends and their impact on the business.
• Demonstrated ability to apply Reckitt operating philosophy and operate within company policies and objectives.
• Demonstrated ability to effectively communicate to a diverse audience, at multiple levels within the company and through various formats.
• Experience of working directly with customers/HCPs, opinion leaders, technical experts and professional staff as well as broad exposure to the healthcare industry and its competitors
• Experience working closely with other centralized sales support functions.
• Through understanding of marketplace dynamics including healthcare customer base; and comparative strengths and weaknesses of competitor’s product.
• Basic knowledge of budgeting and forecasting.

The skills for success

• New Product Development
• Consumer behaviour
• Medical Marketing
• Negotiation skills
• Strategic Selling
• Influencing
• Data Analytics
• Clinical Management
• Financial acumen
• Compliance monitoring
• Key account management
• Strategic partnership
• Channel strategy
• Operational excellence
• Storytelling
• Stakeholder relationship management
• Customer relationship management
• Data analysis
• Clinical data interpretation
• Global Medical Affairs
• Medical Sales
• Clinical sales knowledge
• Digital activation to HCPs

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.

We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.

All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.

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