Senior Manager, Marketing Operations

2X; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading marketing organization seeks a Senior Manager, Marketing Operations in Kuala Lumpur. The role demands a proven track record in Marketing Operations and a deep understanding of B2B MarTech solutions. The ideal candidate will drive strategic initiatives, optimize marketing processes, and mentor junior staff. Join a dynamic team committed to personal growth and collaborative success.

Qualifications

• Minimum of 7 years of experience in Marketing Operations or related field.
• Proven track record of successful marketing operations initiatives.
• Excellent client-facing skills, capable of translating technical concepts.

Responsibilities

• Evaluate and implement effective MarTech solutions for clients.
• Drive optimization of the marketing technology stack and processes.
• Analyze marketing processes and provide optimization strategies.

Skills

Leadership

Analytical skills

Communication

Project management

Results-oriented mindset

Education

Bachelor's degree in marketing, business, information technology, or a related field

Tools

Marketing automation platforms

CRM systems

Marketo

Salesforce

Hubspot

Job description

Group Company: 2X Malaysia

Designation: Senior Manager, Marketing Operations

Office Location: Kuala Lumpur

The brief

We are seeking an experienced and knowledgeable Senior Marketing Operations Manager to join our dynamic, fast-growing, B2B marketing-as-a-service organization. This position requires a deep understanding of the intricacies of implementing, optimizing, and integrating B2B marketing tech (MarTech) stacks. The ideal candidate will have a deep understanding of B2B MarTech and lead management, serves as the architect to support overall martech strategy, process optimization and integrations for our diverse client base.

Why work with us?

We are a world-class, diverse team of marketing strategists, developers, analysts, designers, and writers who work together to get things done the smart way.

We value personal and professional growth; thus, we only hire people who are passionate in what they do. We support their growth by creating a work environment that encourages collaboration, and mutual respect. We work with integrity, have a lot of FUN, and we are staunch believers in work-life-balance. Our collaborative nature enables us to quickly share the best practices among our teams and recommend new ideas to our clients that are ready to implement.

And we’re all about that growth. Our revenue, employees, and client base are expanding rapidly – doubling every 4-6 months. Our clients are industry leaders and multimillion-dollar companies who have trusted 2X to deliver tens of millions in pipeline and thousands of qualified leads.

Best of all, we’re just getting started!

Challenges You’ll Tackle

• Evaluate and understand client's business needs and marketing objectives to recommend and implement effective MarTech solutions.
• Drive the strategic oversight and optimization of the marketing technology stack, leading the implementation of new technologies and processes, managing cross-functional projects, and ensuring seamless integration, operational efficiency, and data-driven decision-making to enhance marketing performance.
• Plan and oversee scalable Lead-to-Opportunity processes, lead management and lifecycle design, transforming how the marketing team captures, scores, qualifies, converts, and prioritizes leads.
• Analyze and review existing marketing processes and MarTech implementation, identify opportunities and challenges for strategic decision-making, provide findings and roadmap to optimize.
• Provide strategic guidance on the utilization of marketing technologies to improve campaign effectiveness and ROI.
• Collaborate cross-functionally to create and manage quarterly plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed.
• Stay updated with industry trends and advancements in marketing technology to continuously improve and innovate our service offerings.
• Manage, mentor and provide guidance to junior team members, sharing expertise and best practices in marketing operations.

What do you need to succeed?

• Bachelor's degree in marketing, business, information technology, or a related field.
• Minimum of 7 years of experience in Marketing Operations, MarTech, or a related field within a marketing organization.
• Proven track record of developing and executing successful marketing operations and technology initiatives within a large organization.
• Excellent communication and client-facing skills, with the ability to translate complex technical concepts into clear, actionable strategies.
• Leadership experience with the capability to manage cross-functional teams and influence stakeholders.
• Exceptional analytical and problem-solving skills, with the ability to extract actionable insights from complex data sets.
• Deep understanding of marketing technologies such as marketing automation platforms, CRM systems, and digital marketing tools, such as Marketo, Eloqua, Salesforce Account Engagement (Pardot), Hubspot, Salesforce, etc.
• A self-motivated, proactive, and results-oriented mindset with keen attention to detail.
• Minimum 4 years of managerial experience required, preferably in marketing operations or a related field.