Senior Manager, Marketing Communications

CapitaLand; Selangor; On-site; MYR 60,000 - 100,000; Full time

Job summary

Join a leading global real asset manager as a Senior Manager in Marketing Communications. This role offers the opportunity to conceptualize and implement innovative marketing strategies that enhance revenue and strengthen industry position. You'll manage promotional activities, collaborate with tenants, and oversee the mall's online presence. With a focus on creativity and strategic execution, you will play a key role in driving success in a dynamic environment. This is an exciting chance to be part of a company that values growth and innovation in the real estate sector.

Benefits

Comprehensive Medical Coverage

Training and Development Opportunities

Subsidised Rates at Ascott Residences

Support for Staff Volunteerism

Wellness Programs

Qualifications

• 8+ years of experience in marketing, including 3 years in a managerial role.
• Strong media and promotional contacts with a creative mindset.

Responsibilities

• Plan and execute marketing activities to boost revenue and shopper traffic.
• Manage promotional spaces and control departmental expenses.

Skills

Marketing Strategy

Communication Skills

Creative Thinking

Project Management

Public Relations

Education

Bachelor’s Degree in Advertising

Bachelor’s Degree in Mass Communications

Job description

Senior Manager, Marketing Communications

About Us

Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia presence. As of 31 December 2024, CLI managed S$136 billion of assets and S$117 billion of funds through stakes in seven listed real estate investment trusts, business trusts, and private real asset vehicles focusing on demographics, disruption, and digitalisation-themed strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres, private credit, and special opportunities.

Job Description

Key Accountabilities

1. Conceptualize, plan, implement, and monitor various marketing and communication activities to support revenue generation and strengthen the mall's industry position.
2. Ensure all income channels are implemented, monitored, and reviewed to maximize income and develop new channels.
3. Manage the leasing of the mall’s promotional or exhibition spaces, advertising panels, push carts, and kiosks in line with SOPs.
4. Control departmental expenses according to operational needs.
5. Prepare the annual budget and forecasts as required by management.
6. Plan and execute marketing, promotion, and thematic events, including creative concepts to increase shopper traffic.
7. Establish good communication with tenants and explore collaboration opportunities.
8. Manage the mall website and social media platforms such as Facebook and Instagram.
9. Collaborate with Group Marcom and support group initiatives, mall events, and loyalty programs.

Requirements

1. Bachelor’s Degree in Advertising, Media, Art Design, Creative Multimedia, Mass Communications, or equivalent.
2. Minimum of 8 years’ relevant experience, including 3 years in a managerial role.
3. Interest and passion for the shopping mall business; experience in retail, hospitality, or related industries is a plus.
4. Creative, dynamic, resourceful, with good media and promotional contacts.
5. Knowledge of advertising, public relations, media, branding, or graphic design is advantageous.
6. Ability to work strategically and tactically, detail-oriented, capable of executing campaigns thoroughly.
7. Location: 3 Damansara, Petaling Jaya

Benefits

• Flexible benefits with comprehensive medical coverage for self and family
• Training and development opportunities
• Subsidised rates at Ascott serviced residences
• Support for staff volunteerism
• Wellness programs

Closing Statement

At CapitaLand, we promote fair employment practices, recruit based on merit and fit with our values, and foster an inclusive workplace regardless of race, gender, age, religion, or nationality.

Only shortlisted candidates will be notified.

Welcome to CapitaLand!

We believe our talent strategy is about more than recruitment; it's about growth, recognition, and rewarding effort and achievement.

About CapitaLand Group

CapitaLand Group, headquartered in Singapore, is one of Asia’s largest diversified real estate groups, operating in 270 cities across 45 countries. Celebrating 25 years in 2025, CapitaLand continues to innovate and shape the industry, focusing on real asset management, development, and operational excellence. Sustainability is integral to our operations, contributing to environmental and social well-being and delivering long-term value to stakeholders.