Senior Manager, Marketing

Express Rail Link; Kuala Lumpur; On-site; MYR 180,000 - 300,000; Full time

Job summary

Express Rail Link seeks a commercially driven Senior Manager, Marketing to lead marketing initiatives that drive ridership, market share and brand growth. The role requires overseeing B2C marketing, digital strategies, and partnerships to expand revenue.

Ideal candidates have 10+ years of relevant leadership experience, with strong skills in strategic marketing, communications, and brand management, and fluency in English and Bahasa Malaysia.

Qualifications

• Degree in Marketing, Business or related discipline.
• 10+ years of relevant experience, including leadership experience.
• Strong track record in strategic marketing, communications, digital marketing and brand management.
• Strong commercial, leadership, communication and stakeholder management skills.
• Excellent command of English and Bahasa Malaysia.
• Creative, analytical, results-oriented and commercially driven.

Responsibilities

• Develop and execute integrated marketing, and brand strategies aligned with business objectives.
• Drive ridership, revenue and market share growth through effective campaigns and commercial initiatives.
• Lead B2C marketing, digital marketing, promotions and customer communications.
• Identify and develop new products and services to grow revenue and competitiveness.
• Build strategic partnerships with airlines, corporations, financial institutions and other stakeholders.
• Strengthen brand positioning through PR, events, sponsorships and integrated communications.
• Proven experience in crisis management and crisis communications will be an advantage.
• Lead, develop and motivate the marketing team.
• Provide strategic insights and recommendations to the CEO.

Job description

Jora Malaysia will close on 9th September 2026. Thank you for being with us, we are cheering you on as you continue your career journey.

The Role

We are looking for a commercially driven Senior Manager, Marketing to lead marketing initiatives that drive ridership, market share and brand growth.

Key Responsibilities

Develop and execute integrated marketing, and brand strategies aligned with business objectives.

Drive ridership, revenue and market share growth through effective campaigns and commercial initiatives.

Lead B2C marketing, digital marketing, promotions and customer communications.

Identify and develop new products and services to grow revenue and competitiveness.

Build strategic partnerships with airlines, corporations, financial institutions and other stakeholders.

Strengthen brand positioning through PR, events, sponsorships and integrated communications.

Proven experience in crisis management and crisis communications will be an advantage.

Lead, develop and motivate the marketing team.

Provide strategic insights and recommendations to the CEO.

Requirements

Degree in Marketing, Business or related discipline.

10+ years of relevant experience, including leadership experience.

Strong track record in strategic marketing, communications, digital marketing and brand management.

Strong commercial, leadership, communication and stakeholder management skills.

Excellent command of English and Bahasa Malaysia.

Creative, analytical, results-oriented and commercially driven.

Join us and play a key role in shaping the growth of one of Malaysia's leading rail transportation businesses