SENIOR MANAGER, KEY ACCOUNT

SHRIYO MARKETING SDN BHD; Kuala Lumpur; On-site; MYR 100,000 - 130,000; Full time

Job summary

A leading FMCG company in Kuala Lumpur seeks a Senior Key Account Manager to develop relationships with key clients, drive sales growth, and lead a team. The ideal candidate will have a strong understanding of market dynamics, proven sales achievements, and leadership skills. This position offers an opportunity to impact business growth significantly.

Qualifications

• Minimum of 5 years of experience in business development or sales within FMCG.
• Strong dedication to meeting customer expectations.

Responsibilities

• Develop and maintain strong relationships with key accounts.
• Drive sales growth by identifying new business opportunities.
• Lead a team of Managers and Executives.

Skills

Strong understanding of FMCG market dynamics

Proven track record of achieving sales targets

Excellent negotiation skills

Strong project management skills

Education

Bachelor’s degree in Business Administration

MBA or relevant advanced degree

Tools

Microsoft Office Suite

CRM software

Job description

A Senior Key Account Manager is responsible for managing and developing relationships with key customers, typically large retail chains, wholesalers, or distributors while leading a team of Key Account Managers. This role needs to ensure that the company’s products are optimally positioned in the market, achieving sales targets, and contributing to overall business growth.

Responsibilities

• Account Management
  • Develop and maintain strong relationships with key accounts, including large retailers, wholesalers, and distributors.
  • Act as the primary point of contact for key clients, addressing any issues or concerns promptly.
  • Understand the client’s needs and business objectives, and align them with the company’s product offerings.
• Sales and Revenue Growth
  • Drive sales growth by identifying opportunities within existing accounts and securing new business.
  • Achieve sales targets and key performance indicators (KPIs) as set by the company.
  • Negotiate contracts, pricing, and terms of trade with key accounts to maximize profitability.
• Leadership and Relationship Management
  • Lead a team of Managers and Executives to build and maintain strong relationships with key clients, stakeholders, and partners.
  • Act as the primary point of contact for business development-related inquiries and negotiations.
• Market & Competitive Analysis
  • Monitor market trends, competitor activities, and consumer behavior to identify opportunities and threats.
  • Provide regular reports and insights to management on the performance of key accounts and market dynamics.
• Product & Promotion Management
  • Work with the marketing team to develop and implement promotional strategies that drive product visibility and sales within key accounts.
  • Ensure that the company’s products are appropriately stocked, displayed, and promoted in key accounts.
• Inventory & Supply Chain Management
  • Coordinate with the supply chain team to ensure that key accounts have the necessary stock levels and that orders are fulfilled efficiently.
  • Monitor inventory levels and work with clients to optimize order cycles.
• Reporting & Documentation
  • Maintain accurate records of all sales activities, customer interactions, and account management processes.
  • Provide regular reports on account performance, sales forecasts, and other relevant metrics to management.

Qualifications

• Education
  • Bachelor’s degree in Business Administration, Marketing, or a related field. An MBA or relevant advanced degree is preferred.
• Experience
  • Minimum of 5 years of experience in business development, sales, or a related field within the FMCG industry.
• Skills
  • Strong understanding of FMCG market dynamics and consumer behaviour.
  • Proven track record of achieving sales targets and driving business growth.
  • Excellent negotiation, communication, and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and CRM software.
  • Ability to work independently and as part of a team.
  • Strong project management and organizational skills.
• Strategic Thinking
  • Ability to develop and implement long-term business strategies.
• Customer Focus
  • Strong dedication to meeting the expectations and requirements of internal and external customers.
• Innovative Mindset
  • Ability to generate new ideas and approaches to drive business growth.
• Results-Driven
  • Focused on achieving goals and delivering quality results.
• Adaptability
  • Ability to adapt to changing market conditions and business needs.