SENIOR MANAGER, GROUP BRANDING & COMMUNICATIONS

S P Setia; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading property developer in Malaysia is looking for a Senior Manager in Branding & Communications to own core brand campaigns. The ideal candidate will have 8–10 years of experience in branding and marketing, and possess excellent communication and leadership skills. This position focuses on brand strategy, governance, and execution across various platforms, ensuring alignment in campaign objectives and stakeholder engagement. A competitive compensation package is offered.

Benefits

Medical

Miscellaneous allowance

Loans

Dental

Sports (e.g. Gym)

Parking

Staff Purchase Discount

Long Term Incentive Scheme

Qualifications

• Minimum 8–10 years of experience in branding, communications, or marketing.
• Proven track record in campaign management, digital strategy, and stakeholder engagement.
• Strong understanding of brand governance, sentiment analysis, and creative direction.
• Excellent communication, leadership, and project management skills.

Responsibilities

• Own end-to-end execution of core brand campaigns to support strategic objectives.
• Ensure timely delivery of brand campaigns and governance of brand assets.
• Monitor brand risks and coordinate annual brand audits.
• Lead planning and execution of festive campaigns and corporate events.

Skills

Brand governance

Campaign management

Stakeholder engagement

Digital strategy

Creative direction

Leadership

Project management

Communication skills

Job description

SENIOR MANAGER, GROUP BRANDING & COMMUNICATIONS

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Own end-to-end execution of core brand campaigns to support strategic objectives.

Translate brand marketing pillars into actionable plans and measurable outcomes.

Operational Excellence

Ensure timely delivery of Setia brand campaigns and governance of brand assets.

Align internal and external teams to maintain brand consistency and integrity.

Manage agency relationships and oversee creative asset delivery.

Risk and Reputation Management

Institutionalize brand health tracking and sentiment analysis.

Monitor, report, and respond to brand risks.

Coordinate annual brand audits and surveys to assess and improve brand perception.

4. Brand Architecture and Governance

Ensure compliance with Corporate Identity guidelines and trademark usage policies.

Liaise with legal and procurement for approvals and documentation.

Oversee brand consistency across business units and touchpoints.

5. Campaign and Event Leadership

Lead planning, budgeting, and execution of festive campaigns, corporate events, and stakeholder activations.

Manage creative and media delivery with agencies like IPG.

Formulate and manage signature campaigns tailored to target audiences.

Talent Development and Team Building

Mentor junior staff and build internal branding capabilities.

Champion innovation in content formats and visual storytelling.

Ensure continuity through succession planning.

Requirements:

• Minimum 8–10 years of experience in branding, communications, or marketing.

• Proven track record in campaign management, digital strategy, and stakeholder engagement.

• Strong understanding of brand governance, sentiment analysis, and creative direction.

• Experience managing agencies and cross-functional teams.

• Excellent communication, leadership, and project management skills.

• Strategic thinker with creative flair.

• Strong execution drive and attention to detail.

• Passionate about brand building and innovation.

• Collaborative and empathetic team leader.

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Salary match Number of applicants Skills match

Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years of project management experience do you have?

S P Setia has established a strong brand presence in Malaysia as well as overseas, a brand synonymous with quality, reliability and value creation. S P Setia is also at the forefront of branding in the property industry in Malaysia, being the pioneer in coining the renowned LiveLearnWorkPlay concept which is trademarked by the company as well as ECO philosophy in all S P Setia’s developments, making it a highly regarded brand in the industry. Our quality products as well as our sensitivity to our customers' needs and aspirations have also contributed to S P Setia's sterling reputation as a property developer.

A multiple award-winning public listed company, S P Setia ceaselessly strive to produce innovative and quality products not only for Malaysians, but International communities as well. Our well-received products range from Townships to Eco Homes, Luxury Homes, High Rise Residences, Retail & Commercial and Integrated Developments.

S P Setia has established a strong brand presence in Malaysia as well as overseas, a brand synonymous with quality, reliability and value creation. S P Setia is also at the forefront of branding in the property industry in Malaysia, being the pioneer in coining the renowned LiveLearnWorkPlay concept which is trademarked by the company as well as ECO philosophy in all S P Setia’s developments, making it a highly regarded brand in the industry. Our quality products as well as our sensitivity to our customers' needs and aspirations have also contributed to S P Setia's sterling reputation as a property developer.

A multiple award-winning public listed company, S P Setia ceaselessly strive to produce innovative and quality products not only for Malaysians, but International communities as well. Our well-received products range from Townships to Eco Homes, Luxury Homes, High Rise Residences, Retail & Commercial and Integrated Developments.

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Perks and benefits Medical Miscellaneous allowance Loans Dental Sports (e.g. Gym) Parking Staff Purchase Discount & Long Term Incentive Sche