Senior Manager Advertising & Promotion

MR DIY TRADING SDN BHD; Seri Kembangan; On-site; MYR 150,000 - 200,000; Full time

Job description

MR DIY International brings high-quality, affordable products to customers worldwide, building on its proud beginnings in Malaysia. Over the years, MR DIY has grown into a trusted household name with a global footprint of more than 4,000 stores across Asia, Europe, and beyond—including key markets such as Turkey, Spain, Poland, Bangladesh, Thailand, Brunei, Indonesia, the Philippines, Singapore, India, and Cambodia.

With a dedicated team of over 20,000 employees, MR DIY International serves more than 80 million customers annually. The company is committed to delivering exceptional value and convenience, making everyday essentials and innovative products accessible to communities everywhere.

What We Offer

• Rapid Professional Growth: Opportunities for professional development in a fast-growing international retail organization.
• Exposure to Senior Leadership: Gain direct exposure to MR DIY’s senior leadership, contributing insights to high-level decisions that drive international growth.
• Dynamic Work Environment: Engage in a culture that values innovation, collaboration, and personal growth.

Key Responsibilities

• Identify growth opportunities and craft marketing strategies for MR DIY Group brands and markets.
• Inspire, build and lead teams focused on branding, advertising, promotions (A&P), digital marketing, and design to create impactful campaigns.
• Collaborate with country teams to adapt strategies to local markets, ensuring consistent branding and messaging across all regions.
• Establish KPIs for marketing initiatives and evaluate their effectiveness, implementing optimization strategies to maximize ROI.
• Plan, manage, and optimize marketing budgets to ensure efficient resource allocation.
• Explore and incorporate emerging marketing trends to maintain MR DIY's competitive edge.
• Present monthly performance reports to senior management, providing actionable insights to refine strategic approaches.

Job Requirements

• Bachelor’s or Master's Degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in senior marketing leadership roles, preferably in retail, FMCG, or a similar sector with proven track record of successfully managing multiple brands and leading global marketing initiatives.
• Expertise in digital marketing, branding, A&P, and overall marketing strategy with strong analytical, problem-solving, and strategic planning capabilities.
• Excellent organizational, verbal, and written communication skills.