Senior Loyalty Marketing Analyst

PT Trinusa Travelindo; Malaysia; On-site; MYR 40,000 - 80,000; Full time

Job summary

An innovative company seeks a Senior Loyalty Marketing Analyst to design and optimize customer loyalty programs. This role is crucial for enhancing customer retention and driving repeat business through personalized strategies. You'll collaborate with various teams to create impactful marketing campaigns and analyze data to improve program performance. If you're passionate about delivering exceptional customer experiences and thrive in a dynamic environment, this opportunity is perfect for you.

Qualifications

• Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles.
• Strong understanding of loyalty program design and customer lifecycle marketing.

Responsibilities

• Design, implement, and optimize customer loyalty program to enhance retention.
• Monitor and optimize loyalty programs to maximize customer engagement.

Skills

CRM

Growth Marketing

Customer Analytics

Data-Driven Decision Making

Customer Segmentation

Predictive Modeling

Project Management

Communication Skills

Job description

Senior Loyalty Marketing Analyst page is loaded

Senior Loyalty Marketing Analyst

Apply locations Malaysia - Local Office time type Full time posted on Posted Today job requisition id R0006302

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description

• Design, implement and optimize customer loyalty program to enhance customer retention, drive repeat business, and increase customer lifetime value

• Monitor and optimize loyalty programs to meet customer needs and maximize customer engagement

• Develop strategies to retain customers and reduce churn through personalized offers and communications

• Optimize program performance by analyzing participation, redemption rate, customer lifetime value, and engagement data

• Develop lifecycle marketing strategies to nurture customers at every stage of their journey

• Collaborate with CRM and Performance Marketing team to plan loyalty-focused marketing campaigns across multiple channels (Push notifications, email, in-app, etc.)

• Drive platform retention, loyalty, engagement, and usage metrics (e.g. DAU/MAU, purchases)

Requirements

• Minimum 3 years of experience in CRM, growth marketing, or customer analytics roles

• Strong understanding of loyalty program design and customer lifecycle marketing

• Strong analytical skills, with expertise in data-driven decision-making, customer segmentation, and predictive modeling

• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels of the organization.

• Excellent project management and communication skills

• Demonstrates a strong sense of ownership, responsibility, and commitment

• Passionate about delivering exceptional customer experiences and fostering long-term loyalty

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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