Senior Influencer Marketing Manager

Axi; Malaysia; On-site; MYR 180,000 - 290,000; Full time

Benefits offered by this job

Health Insurance

21 annual leave days

Quarterly allowance

Job summary

Axi is a leading global financial services brand seeking a Senior Influencer Marketing Manager to lead our influencer and KOL strategy. This role will drive scalable, performance-led programmes that strengthen our brand and support customer acquisition across markets.

You will own budgets, develop measurement frameworks, and collaborate with Brand, Performance Marketing, Legal and Compliance to ensure governance and impactful results.

Qualifications

• Min of 4 years of experience in influencer marketing, creator partnerships, KOL management, affiliate marketing, strategic partnerships or a related field.
• Proven experience developing and leading influencer strategies, rather than solely executing individual campaigns.
• Demonstrated success managing large-scale or multi-market influencer programmes.
• Strong commercial judgement, with experience managing budgets, negotiations and performance-based partnerships.
• Strong understanding of how influencer marketing contributes to customer acquisition, conversion, engagement and long-term brand growth.

Responsibilities

• Own and develop Axi's global influencer and KOL strategy across priority markets.
• Build market-specific influencer plans aligned with customer acquisition, engagement, brand and commercial objectives.
• Identify, evaluate and develop relationships with high-impact creators, influencers, KOLs and thought leaders.
• Establish clear influencer segmentation, selection criteria and partnership models across different audiences and platforms.
• Lead commercial negotiations covering fees, deliverables, performance incentives, content rights and exclusivity.
• Own influencer marketing budgets, forecasting and investment decisions.
• Develop a robust measurement framework covering reach, engagement, traffic, acquisition, conversion, cost efficiency and return on investment.
• Use performance data and audience insights to optimise campaigns, challenge underperforming activity and scale successful partnerships.
• Partner closely with Brand, Performance Marketing, Social Media, Content, Partnerships, Regional Marketing, Legal and Compliance teams.
• Ensure all influencer activity meets Axi's brand, regulatory, disclosure and marketing governance standards.
• Monitor creator, platform and industry trends, identifying new opportunities and emerging channels.
• Build repeatable processes, governance and reporting that allow the influencer programme to scale globally.
• Provide strategic guidance and leadership as Axi's influencer marketing capability continues to grow.
• Take full ownership of delivery, proactively communicating progress, risks and recommendations to senior stakeholders.

Skills

Influencer marketing

KOL management

Budget management

Stakeholder management

Analytical thinking

Regulatory awareness

Tools

Social analytics tools

Performance tracking platforms

Job description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Malaysia.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you will do at Axi!

As a Senior Influencer Marketing Manager, you will lead the development and execution of Axi's global influencer and KOL strategy. This is a commercially important role responsible for building a scalable, performance-led influencer programme that strengthens our brand, reaches new audiences and contributes directly to customer acquisition and business growth.

Your EDGE Assignment/You Will

• Own and develop Axi's global influencer and KOL strategy across priority markets.
• Build market-specific influencer plans aligned with customer acquisition, engagement, brand and commercial objectives.
• Identify, evaluate and develop relationships with high-impact creators, influencers, KOLs and thought leaders.
• Establish clear influencer segmentation, selection criteria and partnership models across different audiences and platforms.
• Lead commercial negotiations covering fees, deliverables, performance incentives, content rights and exclusivity.
• Own influencer marketing budgets, forecasting and investment decisions.
• Develop a robust measurement framework covering reach, engagement, traffic, acquisition, conversion, cost efficiency and return on investment.
• Use performance data and audience insights to optimise campaigns, challenge underperforming activity and scale successful partnerships.
• Partner closely with Brand, Performance Marketing, Social Media, Content, Partnerships, Regional Marketing, Legal and Compliance teams.
• Ensure all influencer activity meets Axi's brand, regulatory, disclosure and marketing governance standards.
• Monitor creator, platform and industry trends, identifying new opportunities and emerging channels.
• Build repeatable processes, governance and reporting that allow the influencer programme to scale globally.
• Provide strategic guidance and leadership as Axi's influencer marketing capability continues to grow.
• Take full ownership of delivery, proactively communicating progress, risks and recommendations to senior stakeholders.

Are you the one?

• Min of 4 years of experience in influencer marketing, creator partnerships, KOL management, affiliate marketing, strategic partnerships or a related field.
• Proven experience developing and leading influencer strategies, rather than solely executing individual campaigns.
• Demonstrated success managing large-scale or multi-market influencer programmes.
• Strong commercial judgement, with experience managing budgets, negotiations and performance-based partnerships.
• Strong understanding of how influencer marketing contributes to customer acquisition, conversion, engagement and long-term brand growth.
• Analytical mindset with the ability to translate campaign and customer data into actionable decisions.
• Experience developing performance frameworks and presenting campaign results and recommendations to senior stakeholders.
• Strong knowledge of influencer platforms, social analytics, affiliate tools and performance-tracking solutions.
• Excellent stakeholder management skills and the confidence to influence cross-functional and senior leadership teams.
• Highly organised, proactive and comfortable operating in a fast-moving environment with evolving priorities.
• Able to quickly understand new customer segments, products, markets and regulatory considerations.
• Experience working within a regulated, technology-led or high-growth international business would be advantageous.
• Professional and credible when representing a global financial services brand.

Axi's bag of delights

• Competitive and attractive compensation.
• Extensive learning opportunities, such as professional training and certifications and soft skills development.
• 21 annual leave days per year.
• Health Insurance
• Quarterly allowance benefit giving flexibility to choose how to support your health and lifestyle

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• Take Home Assessment (2 days)
• Final Interview (45 minutes)

We want to inform all prospective candidates that Axi's designated Employer of Records (EOR) in Malaysia is TDCX. As part of our commitment to legal compliance, all Axi Malaysia employees will be officially working under TDCX Malaysia.

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.