Senior Executive, Website Management

UNIQLO; Petaling Jaya; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in retail seeks a Digital Marketing Specialist to manage website planning and operations for their digital channels. The role involves ensuring content optimization, conducting performance analysis, and leveraging data insights for business growth. Candidates with a Bachelor’s degree and strong experience in digital marketing tools are encouraged to apply.

Qualifications

• 3-4 years of experience in digital marketing or website operations.
• Strong analytical skills with expertise in Google Analytics and SEO.
• Ability to drive demand generation and communicate digital marketing strategies.

Responsibilities

• Manage website planning and operations for UNIQLO website and App.
• Oversee day-to-day e-commerce operations and content management.
• Conduct weekly and monthly performance analysis and reporting.

Skills

Google Analytics

SEO

Data Analysis

Digital Marketing

Education

Bachelor’s degree in related field

Tools

Google Ads Manager

Facebook Manager

TikTok Ads

Search Console

Job description

Job Summary:

• Responsible for managing the overall website planning and website operations for its content for all owned Marketing channels including UNIQLO website, App, CRM and Email marketing.

Key Responsibilities

• Responsible for managing the overall website planning and operations for the UNIQLO website and App.
• Oversee the day-to-day e-commerce operations, including website content management, product listings, copy writing.
• Copytext preparation for product features.
• Responsible for creating the overall weekly, monthly, and seasonal content plan for UNIQLO website and App.
• Weekly and monthly performance analysis and reporting to Marketing managers and EC team.
• Works closely with local and global digital marketing teams to continuously review and improve all owned digital channels.
• Responsible to stay up to date with key developments in industry-wide digital practices and media – especially SEO and digital marketing best practices.
• Works closely with the performance marketing team to find insights to identify consumer and product trends/opportunities to enable overall business growth.
• Provide off hour support during peak business activity period (e.g. Holidays/ Campaign period).

Key Requirements

• Bachelor’s degree in any related field (Marketing Preferred).
• At least 3-4 years of working experience in the related field. Candidate with lesser working experiences will be consider for executive level.
• Has expertise in Google Analytics, SEO, and working across proprietary content management systems.
• Has expertise in planning and managing web and App content, CRM and EDM best practices, tracking and optimization.
• Proficiency in Google Ads Manager, Facebook Manager, TikTok Ads, Search Console, and any other related platform would be a plus.
• Possess strong analytical skills and able to leverage data, and metrics to drive actionable insights & recommendations.
• Ability to communicate digital marketing concepts, strategy, goals, and KPI achievements.
• Ability to display growth mindset to drive demand generation in digital platforms.
• Experience in measuring performance, creating dashboards, and drawing insights for further optimization, using analytics tools such as Google Analytics, etc.
• Self driven and able to drive fresh initiatives to meet business needs.