Senior Executive, Trade Marketing (FMCG)

DKSH; Selangor; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Senior Executive for Trade Marketing. This role entails collaboration with various teams to devise and execute marketing strategies aimed at enhancing product visibility and driving sales. The ideal candidate must possess a degree in a related field and a minimum of three years' experience in trade marketing, demonstrating strong analytical and communication skills.

Qualifications

• Minimum three years’ experience in a similar role for FMCG industry.
• Strong understanding of FMCG industry/products.
• Demonstrate fluency in English, written and spoken.

Responsibilities

• Act as the key liaison for developing trade marketing plans.
• Track promotion execution and provide feedback.
• Perform post-evaluation of all national campaigns.

Skills

Communication

Analytical skills

Education

Degree in Business Studies/Marketing/Economics

Tools

Excel

Word

PowerPoint

Job description

Senior Executive, Trade Marketing (FMCG)

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Act as the Key liaison between client Commercial Sales, client Marketing & DKSH Channel Leads/Sales Managers in developing and executing trade marketing plans in-line with Sales & Marketing objectives, including: -

i) Identifying key accounts for Promotion implementation and align on allocations based on growth targets.

ii) Propose and align on impactful display supports to gain strong visibility in key accounts.

iii) Shortlist accounts for NPD launches basis aligned NPD launch process

iv) Consolidate overall national campaign & channel execution details for communication to the rest of the sales operation team in monthly trade bulletins.

Perform tracking update for promotion executions based on agreed timeline and provide timely feedback on what's working well and what's not during execution for immediate rectification.

Perform post-evaluation of all national campaigns, including in-store promotion initiatives.

Provide competitor information ie. Prepare and update monthly Pricing Tracker & Promotion Mechanics, new product launches, give update on any new competitor trade promotion activities etc.

Work closely with KAM and Smollan(merchandisers) to ensure timely placement of marketing materials in-store (POSM/Promo price up on time, promo stock availability)

Work closely with DKSH Client Management & VAS team to ensure Co-packing and product rework (stickering) is being done on a timely basis to meet trade selling plans.

Work with Marketing to update on Must Sell SKU (MSS) for respective Channels on a need basis.

Work with Channel Leads & DKSH National Sales Managers/Key Account Managers to develop Channel exclusive promotions to drive sales /close sales gaps.

Job Requirements :

Degree in Business Studies/Marketing/Economics or a related discipline.

Minimum three years’ experience in a similar role for FMCG industry.

Demonstrate strong understanding of FMCG industry/business/products

Demonstrate communication skills

Strong analytical background and knowledge of statistical analysis methods

Demonstrate fluency in English, both written and spoken

Demonstrate proficiencies in office productivity tools (e.g. Excel, Word and PowerPoint)

Please apply online and attach your updated resume. Only shortlisted candidates will be notified.

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Your application will include the following questions:

What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Trade Marketing Executive? Which of the following Microsoft Office products are you experienced with? Which of the following languages are you fluent in? How much notice are you required to give your current employer?

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and

distributing high-quality products and brands for multinational and Fortune 500 companies. Through our

Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver

sustainable growth for our partners. We contribute to improving the quality of life for our employees and

people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly

listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over

29,000 specialists and produced net sales of CHF 11.1 billion in 2023.

DKSH’s purpose is to enrich people’s lives. For nearly 160 years, we have been marketing, selling, and

distributing high-quality products and brands for multinational and Fortune 500 companies. Through our

Business Units Consumer Goods, Healthcare, Performance Materials, and Technology, we deliver

sustainable growth for our partners. We contribute to improving the quality of life for our employees and

people in the local communities in which we operate. Headquartered in Switzerland, DKSH is publicly

listed and operates in 36 markets across Asia Pacific, Europe, and North America. We employ over

29,000 specialists and produced net sales of CHF 11.1 billion in 2023.

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