Senior Executive, Social Media

Funding Societies Pte Ltd.; Kuala Lumpur; Hybrid; MYR 60,000 - 90,000; Full time

Benefits offered by this job

Time off and flexible vacation

Flexible working hours

Medical benefits

Mental health & wellness programs

Tech support - equipment & laptop

Job summary

Funding Societies | Modalku in KL, Malaysia, seeks a seasoned Social Media Manager to shape our brand voice and drive audience engagement across Southeast Asia. The role covers strategy, content creation, influencer management, and analytics to elevate our SME financing platform.

You will collaborate with marketing and product teams, manage editorial calendars, and grow a vibrant online community while delivering measurable brand impact. Hybrid work options available.

Qualifications

• Minimum 3 years of proven social media career experience.
• Strong copywriting and content management skills.
• Ability to manage multiple campaigns with attention to detail.

Responsibilities

• Build and execute social media strategy across platforms.
• Lead content production including copy, visuals, and scripts.
• Plan content pillars and ensure consistent tone and style.
• Manage influencer campaigns from briefs to performance reviews.
• Engage with followers and monitor online communities.
• Analyze metrics and optimize campaigns for impact.

Skills

Social media management

Copywriting

Content creation

Influencer marketing

Analytics

Project coordination

Education

Bachelor's Degree in Marketing or Mass Comm

Job description

Funding Societies | Modalku is the largest SME digital finance platform in Southeast Asia. We are licensed and operating in Singapore, Indonesia, Thailand, Malaysia and Vietnam, and backed by Sequoia India (Peak XV), Softbank Vision Fund, Khazanah and SMBC bank amongst many others. Funding Societies | Modalku provides business financing to small and medium-sized enterprises (SMEs), which is funded by individual and institutional investors, as well as payments solutions to SMEs and consumers.

Here at Funding Societies | Modalku we live by our core values GETFS:

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win-win relationships for the long-term by having a customer obsession.

Are you a digital maven with a knack for strategic planning and a passion for social media? If you have a proven track record in social media and marketing communications, excel in project management, and thrive on crafting compelling content that drives brand success, we want to hear from you.

This role offers unparalleled growth opportunities within Southeast Asia's largest SME digital financing company. Ready to take your career to the next level?

What will you do:

• Build and/or execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
• Lead social media content production, encompassing copywriting, storyboarding, scripting, shooting, and styling to create engaging content that builds meaningful connections with our brands.
• Strategising content pillars and sub-pillars for each social media platform to increase the visibility of the company’s social content.
• Oversee and establish guidelines for the writing style and tone of all content.
• Manage the end-to-end process of influencer campaigns, from approaching suitable KOLs/influencers, creating and presenting briefs, content development to performance review.
• Manage influencer content and moderate all User Generated Content (UGC) in accordance with the moderation policy for each community.
• Create editorial calendars and syndication schedules for social media.
• Collaborate with both internal and external stakeholders to manage reputation, drive integrated communication strategies and campaigns end-to-end solutions
• Stay up to date with the latest social media best practices, trends, tools and technologies. Innovate and experiment with new features and platforms.
• Monitor, analyse, and report on social media metrics to optimize performance.
• Continuously improve, analysing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Engage with followers, respond to comments and messages, and build a strong online community.
• Handle any social media crisis and develop communication plans to address issues effectively
• Job function listed is not exhaustive and can include other responsibilities as assigned.

What are we looking for:

• Bachelor’s Degree or Professional Degree in Marketing / Mass Comm or any related field.
• At least 3 years of proven social media career experience.
• Excellent knowledge of each social media channel and good understanding of social media KPIs.
• Excellent communication and copywriting skills.
• Hands-on experience in content management.
• Strong visual and video content creation skills, with the ability to create engaging content for social media platforms.
• Capable of juggling multiple projects while maintaining a consistently high level of quality.
• Highly motivated and eager to learn, proactive and curious. Able to both receive and give constructive feedback with thoughtfulness and grace.
• Ability to work collaboratively with cross-functional teams and communicate effectively.
• Value-adding team player and able to work as a team with good interpersonal skills.
• Excellent planning, organization and time management skills with strong follow through abilities.
• Strong command of written and oral English and Bahasa Malaysia, with effective communication skills to leverage the team's abilities. Proficiency in Mandarin is an added advantage.
• Proficient in using AI-powered tools for social media content ideation, copywriting, visual and video creation, campaign planning, and performance analysis to enhance efficiency, creativity, and social media effectiveness.

• Time off - We would love you to take time off to rest and rejuvenate. We offer flexible paid vacations as well as many other observed holidays by country. We also like to have our people take a day off for special days like birthdays and work anniversaries.
• Flexible working - We believe in giving back the control of work & life to our people. We trust our people and love to provide the space to accommodate each and everyone's working style and personal life.
• Medical benefits - We offer health insurance coverage for our employees and dependents. Our people focus on our mission knowing we have their backs for their loved ones too.
• Mental health and wellness - We understand that our team productivity is directly linked to our mental and physical health. Hence we organize org-wide fitness initiatives and engage partners to provide well-being coaching.
• Tech support - We provide a company laptop for our employees and the best possible support for the right equipment/tools to enable high productivity.

Interested to know more about us? Learn about our Stories here.