Senior Executive, Product Managment

DKSH Group; Petaling Jaya; On-site; MYR 60,000 - 90,000; Full time

Job summary

A leading company in the marketing sector is seeking a Senior Executive for Product Management based in Petaling Jaya. This role involves strategizing marketing efforts to enhance brand awareness and sales, with direct responsibility for P&L management, campaign execution, and client relations. Candidates should possess a Bachelor's degree and relevant experience, along with strong communication skills and proficiency in Microsoft Office. Join our dynamic team to drive impactful marketing initiatives.

Qualifications

• Minimum 3-5 years of relevant work experience, preferably in a similar industry.
• Good communication skills.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).

Responsibilities

• Manage the P&L of the appointed agency(ies) within the assigned portfolio.
• Execute the approved Marketing Working Budget (MWB).
• Gather market trend, market share, and competitive information.

Skills

Communication

Product Management

Education

Bachelor's Degree in a relevant field

Tools

Microsoft Office

Job description

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Title: Senior Executive, Product Management

Location: Petaling Jaya, MY

Global Business Unit: HEC

Job Function: Marketing

Requisition Number: 186351

Job Summary

To plan, organize, and implement activities aligned with Department marketing objectives, integrating directions from brand clients and local requirements through various marketing functions such as advertising & promotions, product management, and trade marketing.

Key Responsibilities

• Manage the P&L of the appointed agency(ies) within the assigned portfolio, ensuring the achievement of yearly objectives through sound marketing strategies and plans.
• Execute the approved Marketing Working Budget (MWB), optimizing funds to build brand awareness and promote sales.
• Strengthen mutually beneficial trading relationships with clients by enhancing value and meeting objectives.
• Gather market trend, market share, and competitive information to gauge the effectiveness of marketing activities.
• Balance various marketing activities, including brand building (media advertising, PR, sponsorships, product launches, sampling), product/category education (trainings, webinars), trade marketing activities (POSM deployment, fixtures, displays, campaigns), and consumer marketing (sampling, bundles, digital platforms).

General Responsibilities

Advertising & Promotion

• Formulate and monitor A&P strategies and assess their effectiveness.
• Collaborate with media agencies to ensure reasonable rates, effective touchpoints, and establish close relations with media partners.
• Implement consumer marketing activities like GWP and PWP to increase sell-through and market share.

Product Management

• Ensure product range and selection meet market trends and requirements.
• Monitor the brand’s responsiveness to consumer preferences at the local level.
• Manage inventory and trade returns within contractual agreements.
• Conduct financial feasibility studies for promotional activities to align with profit objectives.

Business Management

• Ensure marketing activities stay within the allocated A&P budget.
• Recover pre-financing of marketing activities within agreed terms.
• Coordinate with clients to secure funding for activities.

Functional Skills and Knowledge

• Minimum 3-5 years of relevant work experience, preferably in a similar industry.
• Good communication skills.
• Proficiency in Microsoft Office (Word, PowerPoint, Excel - Pivot Table, V-lookup).

Education

Minimum Bachelor's Degree in a relevant field.