Senior Executive, Marketing & Communications

Bonia Corporation Berhad; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the retail sector is seeking a Senior Executive in Marketing & Communications to elevate brand awareness and support business growth through strategic marketing initiatives. This role involves campaign management, market research, and collaboration with creative teams to drive impactful marketing communications.

Qualifications

• Experience as a Marketing & Communications Executive.
• Ability to manage campaigns and collaborate with teams.
• Strong analytical skills for market performance.

Responsibilities

• Develop and execute marketing plans aligned with business objectives.
• Manage marketing campaigns and coordinate with stakeholders.
• Conduct market research and analyze marketing effectiveness.

Skills

Market Research

Campaign Management

Collaboration

Performance Monitoring

Communication

Job description

Senior Executive, Marketing & Communications

We are seeking an experienced Senior Executive, Marketing & Communications to play a key role in executing and managing marketing strategies and communication efforts that enhance brand awareness, customer engagement, and business growth.

• Assist in developing and executing comprehensive marketing plans aligned with business objectives.
• Plan, manage, and coordinate marketing campaigns through seasonal launches and in-store events.
• Collaborate with creative and design teams to produce engaging marketing materials.
• Monitor campaign performance and provide reports on key metrics to measure effectiveness and ROI.
• Conduct market research to identify trends, opportunities, and perform competitive analysis.
• Ensure marketing activities are implemented with excellence and timely delivery of all deliverables.
• Identify and analyze market reactions and results of marketing activities.
• Drive effective communication with all stakeholders (Retail, e-Comm, Sales, Creative).
• Identify issues affecting brand project implementation and formulate action plans.
• Partner with stakeholders to implement Brand Activation programmes.
• Assist the Marcom Manager & Chief Creative & Marketing Officer in developing creative and content assets with the creative team.
• Coordinate with agency teams on the development, design, and production of creative assets.
• Assist in developing post-campaign reports and analysis.
• Prepare and review cost reports per project after each campaign.
• Review expenditures and make adjustments to optimize campaign performance.

Application Questions:

• Expected monthly basic salary
• Years of experience as a Marketing & Communications Executive
• Notice period required to leave current employer

Company: Retail & Consumer Products, with 101-1,000 employees

Founded in 1974, BONIA is a lifestyle brand creating timeless and reimagined classics across bags, accessories, footwear, watches, eyewear, and lifestyle ranges. Each creation is crafted to inspire self-expression and exploration.

Watch "The Making Of A Masterpiece - Crystal Venice": https://www.youtube.com/watch?v=3OexQBAWsOo

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Question: What can I earn as a Marketing and Communications Executive?