Senior Executive, Marketing Campaigns & Events (On-ground activation)

TGV CINEMAS SDN BHD; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

TGV CINEMAS SDN BHD is seeking a Senior Executive, Marketing Campaigns & Events to drive on-ground activation, promotional campaigns, and audience engagement across cinema channels. You will oversee campaign concepts, assets, and partnerships to deliver high-impact marketing initiatives.

The role requires 3-5 years in marketing, strong stakeholder management, and a hands-on, detail-oriented approach to coordinate cross-functional teams and events, including movie premieres and talent engagements.

Qualifications

• Bachelor's Degree or Diploma in Marketing, Business Management, or related field
• 3 - 5 years of experience in marketing, campaign management, events, or related disciplines
• Exposure to the cinema, entertainment, or media industry is an added advantage
• Strong communication and stakeholder management skills
• Ability to coordinate cross-functional teams and external partners
• Well-organized with strong attention to detail and execution excellence
• Good understanding of marketing principles and campaign execution
• Results-driven with a proactive, hands-on approach
• Creative, adaptable, and able to perform in a fast-paced environment
• Strong prioritization, accountability, and ownership mindset

Responsibilities

• Identify opportunities to maximize the commercial potential of upcoming movie releases.
• Lead the development of promotional strategies, campaign concepts, and customer engagement initiatives.
• Collaborate with internal and external stakeholders to deliver high-impact marketing campaigns.
• Oversee end-to-end execution of movie marketing campaigns across all customer touchpoints.
• Ensure brand consistency, timely deployment, and effective visibility of promotional assets across digital and cinema channels.
• Partner with distributors, cinema operations, and media teams to optimize campaign effectiveness and drive admissions.
• Monitor campaign performance and provide actionable post-campaign insights to stakeholders.
• Lead the planning and execution of movie premieres, fan screenings, and talent engagement events.
• Manage event logistics, stakeholder coordination, guest experience, and operational readiness.
• Oversee VIP, media, influencer, and talent engagement to maximize publicity and audience reach.

Skills

Campaign management

Event planning

Stakeholder management

Marketing communications

Cross-functional coordination

Attention to detail

Education

Bachelor's or Diploma in Marketing/Business

Job description

Senior Executive, Marketing Campaigns & Events (On-ground activation)

Drive market share growth and brand preference through impactful promotional campaigns. Lead campaign execution across channels and cinema operations to ensure seamless delivery. Oversee in-cinema marketing assets and point-of-sale communications to maximize customer engagement. Manage and govern movie asset databases, ensuring accuracy, compliance, and availability of approved materials.

Key responsibilities

Identify opportunities to maximize the commercial potential of upcoming movie releases.

Lead the development of promotional strategies, campaign concepts, and customer engagement initiatives.

Collaborate with internal and external stakeholders to deliver high-impact marketing campaigns.

Oversee end-to-end execution of movie marketing campaigns across all customer touchpoints.

Ensure brand consistency, timely deployment, and effective visibility of promotional assets across digital and cinema channels.

Partner with distributors, cinema operations, and media teams to optimize campaign effectiveness and drive admissions.

Monitor campaign performance and provide actionable post-campaign insights to stakeholders.

Lead the planning and execution of movie premieres, fan screenings, and talent engagement events.

Manage event logistics, stakeholder coordination, guest experience, and operational readiness.

Oversee VIP, media, influencer, and talent engagement to maximize publicity and audience reach.

About you

Bachelor's Degree or Diploma in Marketing, Business Management, or related field

3 - 5 years of experience in marketing, campaign management, events, or related disciplines

Exposure to the cinema, entertainment, or media industry is an added advantage

Strong communication and stakeholder management skills

Ability to coordinate cross-functional teams and external partners

Well-organized with strong attention to detail and execution excellence

Good understanding of marketing principles and campaign execution

Results-driven with a proactive, hands-on approach

Creative, adaptable, and able to perform in a fast-paced environment

Strong prioritization, accountability, and ownership mindset

Here at TGV, we don’t just bring movies to the big screen – we are dedicated to creating an exciting working space that invites everyone to be a part of something bigger and fun!

Let’s explore what makes us a unique place to be!

A Hub of Innovation:

Innovation is at the core of what we do. We are proud to lead Malaysia with the first-in-market, 12-channel sound immersion IMAX technology, delivering the world’s most captivating movie-going experience! Our Indulge halls redefine premium movie-going with a butler-to-table service that will make you feel like a movie star! Relaxation finds a home in our Beanie halls, providing comfort through our cozy beanbag pods. And don’t forget our Junior halls, where edutainment takes the spotlight, inviting kids to play, laugh, and learn. At TGV, endless possibilities await – innovation never stops here!

A subsidiary of Usaha Tegas Group:

Our group has a global and local presence with diversified investments in telecommunications, satellite operations, media & and broadcasting, oil & and gas, and real estate assets. You will have the opportunity to embark on exciting collaborations with our sister companies, Astro and Maxis who have been making waves in the broadcasting and telecommunications industry.

Malaysia’s No.1 Cinema Loyalty Programme:

We are home to MovieClub; Malaysia's leading cinema loyalty program, where our shared commitment to elevate every movie-going experience with rewards for our valued guests, makes each visit truly memorable and special!

Popcorn Perfection:

Our mouthwatering double caramel Royale popcorn was crowned Malaysia's ultimate cinema snack in 2020. Come along on a journey to spread this happiness with our fellow guests, and who knows, you might find yourself savoring this delightful treat every day!

Community & Connection:

TGV is more than just a place to watch movies; it is where friends, families, and communities come together. We create joyful moments and unforgettable memories for our guests, and you too can be part of that magic!

Our success story is written by our people, for our people. We are looking for talents with creativity, passion, and an unwavering commitment to excellence! If you are ready to be a part of our story, TGV is your stage.

Your journey to a fun, exciting, and rewarding career starts here at TGV!