Senior Executive, Marketing & Branding

PROTON Holdings Berhad; Subang Jaya; On-site; MYR 48,000 - 60,000; Full time

Job summary

A leading automotive company in Malaysia is seeking a Marketing Executive to support international marketing activities. The role requires coordinating product launches and campaigns while liaising with overseas partners. Ideal candidates should have 3-5 years of experience in branding and marketing, a strong grasp of marketing fundamentals, and proficiency in PowerPoint and Excel. A proactive, organised team player is highly desired for this dynamic position.

Qualifications

• Min. 3–5 years in Branding & Marketing.
• Experience in marketing (automotive or regional preferred).
• Comfortable with basic digital admin work.

Responsibilities

• Support marketing campaigns and product launches in international markets.
• Coordinate localisation of marketing materials and digital assets.
• Track campaign results and competitor activities.

Skills

Strong grasp of marketing fundamentals

Good communication & stakeholder management skills

Proficient in PowerPoint & Excel

Able to write briefs & review marketing content

Education

Degree and Above

Tools

PowerPoint

Excel

Adobe tools

Job description

Overview

To support international marketing activities for Proton's overseas markets. This includes coordinating product launches, campaigns, and events with internal teams and overseas partners. The role also involves liaising with business partners and handling digital administrative work. We're looking for a hands-on, organised team player with strong communication skills and a passion for growing the Proton brand globally.

Responsibilities

• Support marketing campaigns and product launches in international markets
• Liaise with overseas distributors and business partners to ensure brand alignment
• Coordinate localisation of marketing materials and digital assets
• Handle digital admin tasks such as asset uploads, content tracking, and database updates
• Assist in planning and execution of events, PR, and roadshows
• Track campaign results and competitor activities
• Manage timelines, approvals, and vendor coordination
• Strong coordination and communication skills
• Able to manage multiple tasks and deadlines
• Experience in marketing (automotive or regional preferred)
• Willing to travel for events and market visits
• Independent, resourceful, and proactive

Qualifications / Requirements

• Education: Degree and Above
• Experience: Min. 3–5 years in Branding & Marketing
• Specific Knowledge / Skills / Abilities:
  • Strong grasp of marketing fundamentals (digital, ATL, BTL)
  • Good communication & stakeholder management skills
  • Able to write briefs & review marketing content
  • Proficient in PowerPoint & Excel (Adobe tools a plus)
  • Comfortable with basic digital admin work (e.g., managing shared folders/content logs)
  • Confident working across cultures/regions/time zones