Senior Executive, Mall & OOH Marketing

Zuspresso; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company seeks a marketing professional well-versed in managing OOH media campaigns and mall partnerships. This role requires coordinating with stakeholders and executing promotional activities in malls. Ideal candidates possess strong negotiation skills, attention to detail, and experience in BTL and media buying.

Qualifications

• 2–4 years of experience in media buying, OOH marketing, BTL marketing, or mall partnerships.
• Strong negotiation skills and commercial acumen.
• Ability to independently manage multiple campaigns, timelines, and budgets.

Responsibilities

• Coordinate with mall partners for promotional spaces and campaigns.
• Manage OOH media planning and buying.
• Work closely with internal teams to align campaign messaging.

Skills

Negotiation

Communication

Coordination

Education

Bachelor’s degree in Marketing, Business, Communications

Job description

• Coordinate with mall A&P (advertising & promotions) teams to secure premium promotional spaces, campaign tie-ins, and exclusive activations.
• Plan and execute festive or seasonal campaigns in malls (e.g., kiosks, booths, mall-wide redemptions, atrium takeovers).
• Negotiate value-added deals, in-kind support, and media exposure from mall partners.
• Track and report on campaign performance: footfall, engagement, sales uplift, and ROI.
• Ensure timely deployment of creatives, POSMs, and materials in collaboration with design, procurement, and mall operations teams.

Position Responsibilities

MallChannel

• Coordinate with mall A&P (advertising & promotions) teams to secure premium promotional spaces, campaign tie-ins, and exclusive activations.
• Plan and execute festive or seasonal campaigns in malls (e.g., kiosks, booths, mall-wide redemptions, atrium takeovers).
• Negotiate value-added deals, in-kind support, and media exposure from mall partners.
• Track and report on campaign performance: footfall, engagement, sales uplift, and ROI.
• Ensure timely deployment of creatives, POSMs, and materials in collaboration with design, procurement, and mall operations teams.

OOH Media Buying & BTL Campaigns

• Manage OOH media planning and buying, including large-format billboards, digital screens, car wraps, transit ads, and static media placements.
• Negotiate with media agencies, landlords, and media owners for the best rates, placements, and value-adds.
• Oversee the creative briefing process for OOH campaigns, ensuring alignment with brand guidelines and objectives.
• Monitor the rollout and maintenance of OOH campaigns to ensure timely, high-quality execution.
• Provide post-campaign analysis, including reach metrics, impressions, and overall impact.

Stakeholder & Budget Management

• Work closely with internal Brand, Digital, and Commercial teams to align campaign messaging, visuals, and timelines.
• Act as the primary liaison between ZUS and external mall partners, media agencies, and OOH vendors.
• Collaborate with the Assistant Manager, Channel Marketing on media planning, budgeting, and contract negotiations.
• Maintain an organized calendar of upcoming campaigns, deadlines, and media commitments.

Qualifications & Experiences

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2–4 years of experience in media buying, OOH marketing, BTL marketing, or mall partnerships (F&B, retail, or FMCG experience is a plus).
• Strong negotiation skills and commercial acumen able to secure the best media deals and partnership value.• Excellent coordination and communication abilities across internal and external stakeholders.
• Attention to detail and an execution-driven mindset.
• Ability to independently manage multiple campaigns, timelines, and budgets.