Senior Executive, Digital Marketing SEA

PUMA Group; Selangor; On-site; MYR 40,000 - 60,000; Full time

Job summary

PUMA Group is seeking a passionate performance marketing specialist to execute and optimize campaigns for its E-commerce platforms in SEA. The ideal candidate will have a strong background in running digital ad campaigns and data analysis. Join a global brand that celebrates diversity and values creativity, as you contribute to a vibrant team and drive exciting marketing initiatives.

Qualifications

• Prior experience in running ads on Shopee, Lazada, and Meta is essential.
• Strong understanding of digital marketing platforms and data reporting.
• Fluency in English with the ability to analyze and report campaign performance.

Responsibilities

• Execution and optimization of performance marketing campaigns.
• Set up investment tracking and optimize Meta campaigns.
• Deliver regular reports analyzing KPIs and campaign results.

Skills

Data analysis

Digital marketing

Ecommerce expertise

Education

Bachelor's degree in e-commerce or business management

Tools

Meta Ads

Google Ads

Lazada Seller Center

Shopee Seller Center

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

This role will be responsible for execution of performance marketing campaigns across our platforms including marketplaces and com to support E-commerce for PUMA SEA. To be hands on in optimizations for Sponsored Discovery Ads, Meta and Google Ads.

Task 1: Set up and track investment on Meta campaigns across objectives like catalogue sales, conversion, store traffic, awareness.

Task 2: Optimization of Meta campaigns.

Task 3: Delivering regular reports of campaign results, including data analysis and evaluation of KPIs.

YOUR TALENT:

Education: Bachelor's degree in ecommerce, business management or relevant studied.

Professional: Prior experience of running Shopee Ads, Lazada Ads, Meta Ads (Google Ads will be a plus point).

IT Skills: Understanding of Lazada and Shopee Seller center platform, Meta platform, Google platform.

Language Skills: Fluent in English (2nd language is a plus). written and verbal.

PUMA supports over 19,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.