Senior Executive, Digital Marketing

Digital Penang; George Town; On-site; MYR 30,000 - 50,000; Full time

Job summary

Digital Penang is seeking a dynamic Senior Executive in Digital Marketing to enhance its brand presence. The successful candidate will lead digital communication initiatives, manage campaigns, and leverage data for strategic insights. Proficiency in both Bahasa Melayu and English is essential, and familiarity with tools like Zoho CRM, Canva, and analytics platforms is a definite plus.

Qualifications

• Minimum 3 years of experience in corporate communications, digital marketing.
• Experience in managing and executing digital marketing campaigns.
• Strong familiarity with social media platforms and their analytics tools.

Responsibilities

• Safeguard and enhance brand reputation through public relations.
• Manage and execute digital marketing campaigns.
• Plan and execute SEO strategies to improve website ranking.

Skills

Digital Marketing

SEO

Content Creation

Data Analytics

Public Relations

Team Collaboration

Education

Degree in Digital Marketing, Corporate Communications, or a related field

Tools

Zoho CRM

Canva

Notion

Capcut

SurveyMonkey

Job description

Job Purpose:

As a Senior Executive, Digital Marketing you will play a pivotal role in shaping and amplifying Digital Penang’s brand and messaging. You will lead strategic digital communication initiatives which include digital marketing campaigns, management of digital channels, create engaging contents (visuals, videos and articles), website SEO improvement and digital marketing performance measurement that engage stakeholders and elevate our presence locally and globally. Occasionally you will need to participate and help organise marketing events and press engagements.

Main Responsibilities:

• Brand Reputation Management: Safeguard and enhance Digital Penang’s reputation through effective public relations, corporate messaging, and crisis communication strategies.
• Integrated Communication: Collaborate with cross-functional teams to ensure consistent messaging across digital, print, and social media platforms.
• Content Creation and Management: Create new, maintain and update content on the corporate website and other digital channels, ensuring alignment with brand guidelines and campaign KPIs.
• Data-Driven Insights: Develop and deploy business analytics to measure the effectiveness of communication strategies and campaigns.
• Performance Digital Campaigns: Plan and execute digital marketing and corporate communication campaigns using platforms like social media, AMAs, and community initiatives.
• SEO Ranking Improvements: Plan and execute SEO strategies and plans to improve the corporate website and division microsite’s ranking performance on search engines.
• Measurement and Reporting: Consolidate feedback, program reports, and performance metrics to provide actionable insights for continuous improvement.
• Team Collaboration: Support other departments and take on additional responsibilities as required by management.

Requirements:

• Minimum 3 years of experience in corporate communications, digital marketing, preferably in a non-governmental, non-NGO environment. Preference for experience from a medium-sized corporate organization. Large private organisation experience will be an added bonus.
• Proven track record in managing and executing digital marketing campaigns, SEO improvements and digital content creation in visuals, videos and articles.
• Experience in leveraging analytics for performance marketing and decision-making.
• Experience and Demonstrated Proficiency in marketing technology tools such as Zoho CRM, Canva, Notion, AI applications (besides ChatGPT), Capcut, SurveyMonkey and others.
• Strong familiarity with social media platforms (Facebook, Instagram, TikTok, LinkedIn, X) and their analytics tools and SEO tools.
• Strong drive to learn and take initiatives
• Possess critical thinking for problem solving.
• Comfortable working in a fast-paced, results-oriented environment with the ability to adapt to ambiguity and last-minute changes.
• Strong team player with a high level of initiative, independence, and a speedy learning curve.
• Photography and videography skills are an added advantage.
• Fluent in both Bahasa Melayu and English, spoken and written.
• Fluent in written and spoken in Mandarin is an added advantage.
• Malaysian Citizen.

Qualifications:

• A Degree in Digital Marketing, Corporate Communications, or a related field.
• Micro-Credentials in relevant skills (e.g., digital marketing, data analytics, or AI tools) are a plus.

Application Requirements:

• Resume highlighting the required competency in digital marketing, digital channel management, analytics, content creation and proficiency is digital tools, CRM, AI applications besides ChatGPT
• Digital passport photo of yourself.
• LinkedIn Profile: Share your LinkedIn profile link.
• Cover Letter

Deadline: 17 July 2025