Senior Executive - Digital & E-Commerce

Hartalega; Batu Caves; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading company in the e-commerce sector is seeking a Senior Digital & E-Commerce Executive. This role involves managing online platforms, developing marketing strategies, and optimising customer engagement initiatives. The ideal candidate will possess strong digital marketing skills and hands-on experience in e-commerce management. If you are a self-driven professional looking to make a significant impact on brand presence and revenue growth, we encourage you to apply.

Qualifications

• 2–4 years of solid hands-on experience in digital marketing and e-commerce management roles.

Responsibilities

• Manage and optimise product listings on e-commerce platforms (Shopify, Shopee, Lazada).
• Plan, launch, and optimise digital advertising campaigns (Google Ads, Meta Business Suite).
• Develop and manage the digital content calendar for social media channels.

Skills

Digital marketing

E-commerce management

SEO

Customer engagement

Data analysis

Education

Bachelor’s degree in Marketing, Business, Digital Media, or related disciplines

Job description

The Senior Digital & E-Commerce Executive leads the company's digital marketing initiatives and e-commerce platform management. The role ensures the growth of online brand presence, customer engagement, and revenue generation. This position demands a self-driven individual who can manage platform operations while developing and optimising digital campaigns.

E-Commerce Operations

• Independently manage and optimise product listings on e-commerce platforms (e.g. Shopify, Shopee, and Lazada).
• Coordinate inventory, stock levels, promotional mechanics, and product launches.
• Plan and execute e-commerce promotions, bundles, flash sales, and special campaigns.
• Monitor and analyse daily e-commerce KPIs: sales, order fulfilment, traffic sources, conversion rates.
• Manage and resolve customer inquiries, complaints, and return requests.
• Coordinate fulfilment operations with logistics teams to ensure customer satisfaction.
• Regularly monitor competitor activities, pricing strategies, promotional trends, and product content; propose action plans to maintain competitive advantage.
• Track and report e-commerce performance trends and insights with recommendations for optimisation.

Digital Marketing Activities

• Develop and manage the digital content calendar for social media channels (e.g. Facebook, Instagram, LinkedIn, TikTok).
• Plan, launch, and optimise digital advertising campaigns (Google Ads, Meta Business Suite) focusing on acquisition, engagement, and conversion.
• Create and coordinate marketing content for ads, social media, website, and emails.
• Plan, draft, and execute email marketing campaigns, including newsletters, product promotions, and customer engagement flows, using email marketing platforms (e.g., Mailchimp).
• Segment customer and lead databases for targeted email marketing initiatives, ensuring relevance and personalisation.
• Monitor and analyse email campaign performance (open rates, click-through rates, conversions) and propose optimisation strategies.
• Drive SEO initiatives: keyword research, meta descriptions, on-page SEO for product pages and blog content to enhance organic traffic.
• Analyse digital marketing and website analytics (Google Analytics 4, Meta Insights) to measure campaign effectiveness and propose improvements.
• Identify and coordinate with potential influencers or KOLs for collaborative marketing initiatives where applicable.

REQUIREMENTS

• Bachelor’s degree in Marketing, Business, Digital Media, or related disciplines.
• 2–4 years of solid hands-on experience in digital marketing and e-commerce management roles.