Senior Executive/Asst. Manager, Product Marketing (TV)

Samsung Electronics Perú; Kuala Lumpur; On-site; MYR 60,000 - 90,000; Full time

Job summary

Samsung Electronics is seeking a Senior Executive/Asst. Manager in Product Marketing for their TV product line in Kuala Lumpur. The ideal candidate will manage product lifecycle, develop marketing strategies, and contribute significantly to market expansion. This role requires extensive experience in marketing and a strong understanding of consumer electronics.

Qualifications

• 6-8 years of experience in marketing/business development required.
• Experience in Consumer Electronics preferred.
• Strong analytical and strategic planning skills.

Responsibilities

• Develop and execute product line operational plans.
• Conduct market research and analyze trends.
• Manage product lifecycle and coordinate with cross-functional teams.

Skills

Market Analysis

Product Lifecycle Management

Pricing Strategy

Sales Forecasting

Education

Bachelor's or Master's Degree

Job description

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Senior Executive/Asst. Manager, Product Marketing (TV) page is loaded

Senior Executive/Asst. Manager, Product Marketing (TV)

Apply remote type On-site locations Mercu 2, Kuala Lumpur, Malaysia posted on Posted Yesterday time left to apply End Date: September 30, 2025 (30+ days left to apply) job requisition id R101279

Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

Product Planning

• To develop a pipeline plan, coordination and execution of the plan in the assigned product and location
• Manage the overall product line life cycle and overall stock aging status
• Create and enhance the values of products, accessories, content, and services of products
• Ability to execute AP2 forecast and GFK analysis
• Revenue, pricing, and profitability forecast for new products

Market Research

• Conduct consumer/market research by maintaining an understanding of the market landscape, customer requirements, and mapping of competition activities
• Responsible for analyzing market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products and launches
• Able to identify product gaps and business opportunities

Business Management

• Manage phase-in and out, monitor performance, and make adjustments to product plans based on results
• Responsible for setting business sales targets and forecasting sales
• Consolidate sales, retail plan, and functional plan for new initiatives
• Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain, and to be the point of contact to HQ
• Lead product launch brief before new product launches
• Conduct periodic product training for relevant parties
• Lead the development of a yearly business management plan

Administration

• Prepare and circulate information regarding the competition’s new product launches and product benchmark against the competitor’s product range line-up
• Responsible for tracking and reporting the performance of key product launches
• SCM/MCS coordination and operation

Skills and Qualifications

• Candidate must possess at least a Diploma, Bachelor's, or Master's Degree in any field.
• At least 6-8 years of working experience in the related field is required for this position.
• Preferably with experience in a role specializing in Marketing/Business Development or equivalent.
• Experience in Consumer Electronics is a plus.

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About Us

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Samsung Electronics is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, and network systems, and the entire semiconductor industry with our memory, system LSI, foundry, and LED solutions. Samsung is also leading in the development of the Internet of Things through, among others, our Smart Home and Digital Health initiatives.

Since being established in 1969, Samsung Electronics has grown into one of the world’s leading technology companies, and become recognized as one of the top global brands. Our network now extends across the world, and Samsung takes great pride in the creativity and diversity of its talented people, who drive our growth. To discover more, please visit our official newsroom at ( https://news.samsung.com/global/ ).