Senior Executive/Asst. Manager, Product Marketing (TV)

Samsung Electronics America; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading company seeks a skilled product manager to enhance its market presence. The role involves overseeing product planning, conducting market research, and managing the product lifecycle. Ideal candidates will have 6-8 years of experience in marketing or business development, ideally within the consumer electronics sector. This opportunity offers the chance to shape sales strategies and drive product success in a dynamic industry.

Qualifications

• 6-8 years of working experience in marketing or business development.
• Experience in Consumer Electronics is a plus.
• Ability to conduct market research.

Responsibilities

• Develop and execute product line-up operation plans.
• Conduct consumer and market research to analyze trends.
• Manage product lifecycle and set business sales targets.

Skills

Market analysis

Product lifecycle management

Forecasting

Cross-functional collaboration

Education

Diploma, Bachelor's, or Master's Degree

Job description

Position Summary

1. Contribute to expanding the product's market coverage by setting up a product line-up operation plan.
2. Contribute to maximizing sales and minimizing loss by managing product lifecycle and developing pricing strategy to meet the target sales for the product.

Role and Responsibilities

Product Planning

• To develop a pipeline plan, coordination and execution of the plan in the assigned product and location
• Manage the overall product line life cycle and overall stock aging status
• Create and enhance the values of products, accessories, content, and services of products
• Ability to execute AP2 forecast and GFK analysis
• Revenue, pricing, and profitability forecast for new products

Market Research

• Conduct consumer/market research by maintaining an understanding of the market landscape, customer requirements, and mapping of competition activities
• Responsible for analyzing market trends and data using internal and external secondary research and hands-on primary research to provide perspective to influence the portfolio of products and launches
• Able to identify product gaps and business opportunities

Business Management

• Manage phase-in and out, monitor performance, and make adjustments to product plans based on results
• Responsible for setting business sales targets and forecasting sales
• Consolidate sales, retail plan, and functional plan for new initiatives
• Liaise with cross functions including Corporate Marketing, Retail Marketing, Finance, Supply Chain, and to be the point of contact to HQ
• Lead product launch brief before new product launches
• Conduct periodic product training for relevant parties
• Lead the development of a yearly business management plan

Administration

• Prepare and circulate information regarding the competition’s new product launches and product benchmark against the competitor’s product range line-up
• Responsible for tracking and reporting the performance of key product launches
• SCM/MCS coordination and operation

Skills and Qualifications

• Candidate must possess at least a Diploma, Bachelor's, or Master's Degree in any field.
• At least 6-8 years of working experience in the related field is required for this position.
• Preferably with experience in a role specializing in Marketing/Business Development or equivalent.
• Experience in Consumer Electronics is a plus.

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