Senior Digital Marketing Lead / Manager

LENNOX HEALTH PRODUCTS SDN BHD; Sungai Buloh; On-site; MYR 120,000 - 180,000; Full time

Job summary

LENNOX HEALTH PRODUCTS SDN BHD is seeking a hands-on Senior Marketing Lead to drive digital marketing across three brands. You will lead a 4-person team (Content, Video, E‑Commerce) and leverage AI-powered tools and data analytics to scale brand awareness, online traffic and business growth.

Develop and execute multi‑channel campaigns, manage paid media (Meta, TikTok), oversee social channels (FB, IG, Xiaohongshu, TikTok) and coordinate influencer partnerships, events, and KPI tracking.

Qualifications

• 3–5 years in digital marketing, brand management, or e‑commerce.
• Proven paid ads performance and data analysis.
• Strong English and Mandarin communication.
• Experience leading a small marketing/e‑commerce team.

Responsibilities

• Develop and execute comprehensive multi‑channel marketing strategies and content calendars across 3 brands.
• Manage and optimize paid advertising budgets (Meta Ads, TikTok Ads) for high ROI/ROAS.
• Oversee social media platforms (FB, IG, Xiaohongshu/XHS, TikTok) with consistent brand messaging.
• Integrate AI tools to boost content production efficiency.
• Plan large campaigns, influencer partnerships, and offline events.
• Lead, mentor, and track KPIs of the marketing and e‑commerce team.

Job description

We are looking for a hands-on, forward-thinking Senior Marketing Lead to spearhead the digital marketing strategies for our 3 growing brands. You will lead a dynamic team of 4 (Content, Video, and E-Commerce) and leverage AI-powered tools and data analytics to scale our brand awareness, online traffic, and business growth.

Key responsibilities

Develop and execute comprehensive, multi-channel marketing strategies and content calendars across 3 brands.

Manage and optimize paid advertising budgets (Meta Ads, TikTok Ads) to ensure a high ROI/ROAS.

Oversee social media platforms (FB, IG, Xiaohongshu/XHS, TikTok) and ensure consistent, high-converting brand messaging.

Integrate AI tools (e.g., AI design and workflow automation) to boost team content production efficiency.

Plan and coordinate large-scale marketing campaigns, influencer (KOL) partnerships, and offline events.

Lead, mentor, and track the KPIs of the marketing and e-commerce team.

About you

At least 3-5 years of experience in digital marketing, brand management, or e-commerce.

Strong command of English and Mandarin (to liaise with Chinese-speaking markets/KOLs).

Proven track record in running successful paid ads, data analysis, and team leadership.

Tech-savvy with a strong interest in adopting AI marketing tools to drive productivity.