Senior Digital Marketing Executive

CK East Construction Sdn Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading construction company in Kuala Lumpur seeks a Digital Marketing Specialist to drive social media engagement and lead generation strategies. The ideal candidate will have a Bachelor's degree in Marketing, at least 5 years of experience, and proficiency in digital advertising platforms. Join a dynamic team where your creativity and analytical skills will play a crucial role in enhancing the company's market presence.

Benefits

Annual Leave

EPF

Health Insurance

Medical Leave

SOCSO

Qualifications

• Minimum 5 years of experience in digital marketing.
• Proficiency in English, BM, and Mandarin.
• Experience with design and video editing tools is an advantage.

Responsibilities

• Create and implement innovative social media marketing strategies.
• Analyze market trends and customer insights to inform strategies.
• Design and manage paid social media campaigns.

Skills

Analytical skills

Problem-solving

Proficiency in digital advertising platforms

Creativity

Communication skills

Education

Bachelor’s Degree in Marketing or related field

Tools

Meta Ads

TikTok Ads

LinkedIn Ads

Google Ads

Job description

Job Responsibility

• Create and implement innovative social media marketing strategies across multiple platforms to enhance brand awareness, follower growth and contribute to business objectives.
• Analyze market trends, customer insights, and competitive activities to strategically inform and adjust marketing strategies.
• Design and manage paid social media campaigns to generate high-quality traffic and leads.
• Craft engaging social media copy and creative assets for both organic posts and paid advertisements.
• Ensure all website content is optimized for Search Engine Optimization (SEO) to improve organic search rankings and drive qualified traffic.
• Stay updated on digital and industry trends, algorithm changes, customer insights and competitor activities to refine strategies and maintain a competitive edge.
• Work closely with the creative team to produce engaging, on-brand visual and video content suited for each platformâs audience.
• Analyze campaign performance using data-driven insights, preparing and presenting regular reports to extract actionable insights and identify opportunities for optimization.
  
  

Job Requirements

• Possess at least Bachelorâs Degree in Marketing, Digital Marketing, Mass Communications or a related field.
• Minimum 5 years of proven experience in digital marketing, demonstrating expertise in lead generation and paid media campaigns.
• Excellent analytical and problem-solving skills, with the ability to interpret data and derive actionable insights.
• Proficiency in digital advertising platforms for leads generation, including Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads & Google Ads.
• Ability to generate innovative ideas and translate them into engaging digital content.
• Proficiency in written and verbal English, BM and Mandarin.
• Experience with design and video editing tools is an advantage.
• Proactive, committed, organized, creative with strong communication, interpersonal and presentation skills.
  
  

Job Benefits

• Annual Leave
• EPF
• Health Insurance
• Medical Leave
• SOCSO