Senior Digital Marketing Executive

MOG GROUP OF COMPANIES; Kajang Municipal Council; On-site; MYR 200,000 - 250,000; Full time

Job summary

An established industry player in optical services is seeking a Senior Digital Marketing Executive to enhance their digital presence. This role is crucial for driving innovative marketing strategies and optimizing performance campaigns across various platforms. As a key player in the team, you will leverage data analytics to inform decisions and ensure brand growth. Collaborating with cross-functional teams, you will create engaging content and manage social media channels to boost customer loyalty. If you are passionate about digital marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 4+ years of experience in digital marketing focused on performance marketing.
• Proven success in managing paid media campaigns with budget management.

Responsibilities

• Oversee and optimize paid media campaigns to maximize ROI.
• Develop and execute comprehensive digital marketing strategies.

Skills

Performance Marketing

Data Analysis

SEO

Social Media Management

Email Marketing

Content Marketing

Project Management

Communication Skills

Education

Bachelor's degree in Digital Marketing

Bachelor's degree in Marketing

Bachelor's degree in Advertising

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Website Analytics Tools

Job description

About MOG

MOG is a leading optical group in Malaysia committed to providing exceptional eye care services and innovative vision care solutions. We pride ourselves on continuous talent upskilling and development for a rewarding career growth in the optical industry. We are now seeking a dedicated and passionate Senior Digital Marketing Executive to join our dynamic team.

Job Description

As a Senior Digital Marketing Executive, you will play a pivotal role in shaping our digital marketing landscape, optimizing performance marketing campaigns, and staying ahead of emerging trends. Your effort shall be devoted to driving MOG's digital transformation and business growth through innovative strategies and data-driven insights. You will be responsible for developing and executing effective digital marketing strategies to drive brand awareness, attract and retain customers, and drive leads and traffic conversion. You will work closely with cross-functional teams to create and implement innovative digital marketing campaigns that align with MOG’s overall business objectives.

Key Responsibilities:

1. Performance Marketing Excellence:

• Oversee and optimize paid media campaigns across various channels (Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads etc.) to maximize ROI and customer acquisition.
• Continuously monitor and analyse campaign performance metrics to identify opportunities for improvement and optimize budget allocation.
• Stay up-to-date with the latest trends in performance marketing and implement innovative strategies to stay ahead of the competition.

2. Data-Driven Analytics & Reporting:

• Leverage data analytics to gain insights into customer behaviour and preferences.
• Utilize data-driven insights to inform strategic decisions and optimize marketing campaigns.
• Track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and report on findings with actionable insights.

3. Strategic Digital Marketing:

• Develop and execute comprehensive digital marketing strategies aligned with MOG's overall business objectives.
• Conduct in-depth market research and competitor analysis to identify emerging trends and opportunities.
• Collaborate with cross-functional teams to ensure seamless integration of digital marketing efforts.

4. Social Media and Content Marketing:

• Manage and optimize MOG's social media channels (Facebook, Instagram, TikTok, XHS, Linked In etc.) to increase brand awareness, engagement, and customer loyalty.
• Collaborate with content creators and designers to create high-quality content, such as short-form videos, articles, and infographics to run targeted advertising campaigns to attract and engage target audiences and leverage social media analytics to measure performance.
• Develop and execute effective email marketing campaigns to nurture leads, drive conversions, and foster customer relationships.
• Segment email lists, personalize messaging, and track key metrics to optimize campaign performance.

5. Website Optimization:

• Collaborate with digital growth team to optimize MOG's website for SEO and user experience.
• Monitor website analytics to identify areas for improvement and implement changes to drive traffic and conversions.

Requirements:

• Bachelor's degree in Digital Marketing, Marketing, Advertising, or a related field.
• Minimum 4 years of experience in digital marketing, with a strong focus on performance marketing and paid media, preferably in the retail industry.
• Proven track record of success in managing and optimizing digital marketing campaigns with healthy budget management.
• Deep understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical skills and ability to interpret data to drive data-driven decisions.
• Excellent project management and organizational skills.
• Creative and innovative thinker with a passion for digital marketing.
• Strong communication and interpersonal skills.
• Ability to adapt to a fast-paced, dynamic environment and embrace new technologies and trends.

If you are a highly motivated and results-oriented individual with a passion for digital marketing and a keen eye for business, we encourage you to apply with your latest resume and cover letter.