Senior Customer Marketing Executive (E-Commerce)

Vinda SEA; Klang Municipal Council; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a Senior Customer Marketing Executive to drive BTL marketing activities and digital solutions. In this dynamic role, you will plan and execute marketing campaigns, collaborate with various teams, and analyze performance metrics to optimize strategies. You will engage in innovative promotions and e-commerce initiatives that align with brand objectives, ensuring effective communication across departments. If you're passionate about marketing and eager to make an impact in the FMCG sector, this opportunity is perfect for you!

Qualifications

• Bachelor’s Degree or equivalent experience in marketing.
• 2+ years in trade/category marketing within FMCG.

Responsibilities

• Plan and execute BTL marketing activities and digital solutions.
• Collaborate with teams to implement marketing strategies.
• Prepare reports analyzing marketing effectiveness.

Skills

Trade Marketing

Digital Marketing

Analytical Skills

Problem-Solving

Education

Bachelor’s Degree in Marketing

Job description

Position Summary

The Senior Customer Marketing Executive is responsible for planning, executing, and evaluating BTL marketing activities and digital marketing solutions to achieve brand objectives. These activities include marketing campaign planning, customized promotions, e-commerce initiatives, content development, collaborative ads, affiliate marketing, and coordination with the E-commerce team and suppliers.

Main Responsibilities:

• Develop channel and customer strategies aligned with brand and category vision.
• Collaborate with Sales and Marketing teams to implement activation plans for various platforms.
• Plan, execute, and assess platform assets and marketing solutions like search ads and livestreams.
• Prepare analytical reports to identify opportunities and address gaps.
• Coordinate with Graphic Designers to optimize e-commerce content.
• Work with digital agencies to develop content, activate ads, and evaluate online marketing performance.
• Provide merchandising guidelines for new and re-launches.
• Engage cross-functionally with Marketing, Sales, Supply Chain, and other teams.
• Ensure timely communication of activities with the Sales team.
• Support consumer promotions to boost sales and meet marketing goals.
• Integrate brand marketing initiatives into consumer promotions.
• Plan and execute store activities to increase consumer engagement and conversions.
• Contribute ideas to 360 marketing plans for BTL promotions and campaigns.
• Implement and execute approved BTL activities aligned with brand strategy.
• Monitor, report, and analyze marketing activities for effectiveness.
• Prepare monthly e-commerce reports analyzing competitor activities and market share.
• Monitor project spends to ensure adherence to A&P budgets.

Qualifications:

• Bachelor’s Degree in relevant fields or equivalent work experience.
• Minimum of 2 years experience in trade/category marketing, sales, or related areas within FMCG industry.
• Strong logical thinking and problem-solving skills.