Senior Copywriter

Hiseven; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A dynamic content marketing agency in Kuala Lumpur seeks a skilled bilingual content strategist to develop engaging content in both English and Chinese. Responsibilities include leading content strategies, crafting persuasive copy, and ensuring brand consistency across various platforms. Candidates should have 5+ years of experience and a strong understanding of SEO. This role offers a vibrant work culture and the chance to work closely with teams across the agency.

Benefits

Young and innovative work culture

Convenient office location near public transport

Qualifications

• Minimum 5+ years of experience in copywriting or content marketing.
• Strong strategic thinking aligned with brand and business goals.
• Excellent attention to detail in editing and proofreading.

Responsibilities

• Lead content strategy and execution aligned with brand goals.
• Craft persuasive copy for various platforms.
• Ensure consistent brand messaging across all channels.

Skills

Fluency in English

Fluency in Chinese

Strong editing skills

SEO knowledge

Project management

Education

Bachelor's degree in Marketing or related field

Tools

Content analytics tools

Job description

Office conveniently located near public transport (MRT and LRT).

Young, dynamics and innovative work culture.

Key Responsibilities

• Content Strategy & Development: Lead the ideation and execution of content strategies that align with brand goals and audience engagement. Provide creative direction for various content types across multiple industries.
• High-Impact Copywriting: Craft persuasive and engaging copy for a wide range of platforms, including websites, social media, marketing campaigns, product descriptions, and long-form content like articles and whitepapers—in both English and Chinese.
• Bilingual Content Creation & Communication: Develop compelling content in both English and Chinese while maintaining cultural and contextual accuracy. Communicate effectively with clients and team members in both languages as needed.
• Brand Messaging & Tone: Ensure all content maintains a consistent brand voice and messaging across all channels. Develop and refine brand guidelines for copywriting.
• SEO & Performance Optimization: Write content that is not only compelling but also optimized for search engines and conversion. Stay updated on best practices to drive traffic and engagement.
• Editing & Quality Control: Review and refine content to ensure clarity, consistency, and grammatical accuracy. Provide constructive feedback to junior writers and marketing team members.
• Cross-Functional Collaboration: Work closely with marketing, design, and product teams to create compelling narratives that support business objectives. Guide teams on messaging best practices.
• Industry Research & Trend Analysis: Stay ahead of content marketing trends, industry news, and audience insights to inform content strategies and maintain competitive positioning.

Requirements

• Fluency in both English and Chinese (written and spoken) with strong translation and transcreation skills—ability to craft compelling content in both languages while maintaining cultural and contextual accuracy.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Minimum 5+ years of experience in copywriting, content marketing, or related roles, with a proven track record of delivering impactful content across diverse industries. Agency experience is preferred but we welcome talented writers from all backgrounds (in-house, freelance, etc.).
• Strong strategic thinking and the ability to craft content that aligns with brand and business goals.
• Excellent editing and proofreading skills with attention to detail and adherence to brand guidelines.
• Experience with SEO, digital marketing, and content analytics tools is a plus.
• Ability to manage multiple projects, meet deadlines, and work both independently and collaboratively in a fast-paced environment.
• Previous experience in mentoring or leading junior writers is a bonus.