Senior Community Banking Marketing | Kuala Lumpur, MY

Affin Bank; Kuala Lumpur; On-site; MYR 120,000 - 160,000; Full time

Job summary

A leading financial institution in Kuala Lumpur seeks an experienced Marketing Manager to oversee integrated marketing initiatives for Community Banking. Responsibilities include executing campaigns, managing stakeholders, and ensuring brand compliance. The ideal candidate has over 10 years of experience in marketing, preferably in regulated industries. This role offers a chance to shape marketing strategies in a collaborative environment.

Qualifications

• 10+ years of experience in integrated marketing roles managing campaigns across digital, creative, events and brand communications.
• Exposure to financial services, insurance, telco or other regulated industries is an advantage, but not mandatory.

Responsibilities

• Plan, develop and execute marketing campaigns for Community Banking products.
• Oversee campaign launches on digital and paid social platforms.
• Manage internal memos, press releases, and sales kits.
• Act as primary marketing partner for business units.
• Translate strategic directions into actionable marketing plans.
• Oversee agencies, ensuring on-time, on-budget delivery.
• Manage vendor procurement processes and compliance with standards.

Skills

Campaign planning

Digital marketing

Stakeholder management

Creative oversight

Event management

Education

Degree in Marketing, Communications, Business or related field

Job description

Create the future with Affin! You too can make a difference.

We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference.

Job Purpose

Act as the right hand to the Director of Marketing Communications in leading integrated marketing initiatives for AFFIN's Community Banking segment.
Oversee campaigns across cards, auto financing, mortgage, deposits and other retail banking products, ensuring seamless execution across digital, creative, communications and event marketing.
Manage internal stakeholders across business units and external agencies to bring AFFIN's brand positioning to life, balancing strategic input with hands-on delivery

Key and Responsibilities

1. Integrated Marketing Campaigns

Plan, develop and execute marketing campaigns for Community Banking products across ATL, BTL, digital and event channels. Ensure campaigns address real customer needs and uphold AFFIN's positioning as Malaysia's life-stage banking partner.

2. Digital, Social & Creative Rollouts

Oversee campaign launches on digital and paid social platforms, ensuring messaging, creative and user journeys work cohesively. Direct creative development so visuals and copy reflect AFFIN's brand voice and connect with target segments.

3. Communications & Events

Manage communication rollouts from internal memos to press releases and sales kits, supporting product pushes and brand campaigns. Oversee event activations, roadshows and partnership engagements tied to community banking priorities.

4. Stakeholder Management & Business Unit Support

Act as primary marketing partner for business units (cards, deposits, lending), understanding their goals and translating them into effective marketing initiatives. Manage approvals, feedback and ongoing alignment to ensure campaigns meet both marketing and business objectives.

5. Right Hand to Director of Marcom

Translate strategic directions into actionable marketing plans, providing regular updates and proactive recommendations. Ensure marketing calendars, budgets and resources are well-coordinated.

6. Agency Management & Reporting

Oversee creative, media, digital and event agencies, ensuring on-time, on-budget delivery. Track campaign performance and prepare reports with insights to refine future initiatives.

7. Vendor Management & Procurement

Manage creative, media, event and merchandise vendors, overseeing procurement processes, budgets and compliance with AFFIN standards.

Qualifications and Experience

• Degree in Marketing, Communications, Business or related field.
• 10+ years of experience in integrated marketing roles managing campaigns across digital, creative, events and brand communications.
• Exposure to financial services, insurance, telco or other regulated industries is an advantage, but not mandatory

Skills and Knowledge

• Solid marketing generalist: skilled across campaign planning, digital & social marketing, creative oversight and event management.
• -Strong stakeholder management skills, comfortable servicing multiple business units and balancing varied needs.
• Understands brand governance, regulatory guidelines, and the importance of marketing compliance

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