Senior Category & Channel Development Executive (Trade Marketing)

Danone; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading global food company, Danone, seeks to hire a Senior Category & Channel Development Executive in Kuala Lumpur. The role involves developing and executing innovative trade marketing strategies that enhance brand visibility and engage consumers at the point of sale. Ideal candidates will have a background in FMCG, strong team management skills, and a proven ability to optimize in-store experiences.

Qualifications

• Minimum 2-3 years trade marketing experience in FMCG company.
• Experience in field sales operations and activation is advantageous.
• Able to manage reporting tools and market research systems.

Responsibilities

• Responsible for planning and executing in-store activation.
• Coordinate with cross-functional teams to develop activation plans.
• Prepare and submit weekly/monthly channel reports to leadership.

Skills

Team coordination

Collaboration

Attention to detail

Multi-tasking

Education

Bachelor's degree in Marketing or Business Administration

Tools

Reporting tools

Market research systems

Job description

Senior Category & Channel Development Executive (Trade Marketing)

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This role consists of delivering Conceptual of Category and Channel Plan to shopper experience at stores, optimizing all touch points to deliver disruptive and call to action, promoting category and brand awareness objectives, promoting creativity to the team, and observing best practices from domestic FMCG as well as DSN countries to adapt into DSN MY.

Job Description:

Responsible to plan and execute in-store activation. Coordinate with cross functional team to develop activation plan and schedule.

Provide full evaluation and feedback to channel managers and HMS Team for future development and improvement.

Responsible to develop and adapt visual for POSM (offline and online), including obtain approval through CVM.

Optimize all touch points to deliver disruptive and call to action by promoting category and brand awareness objectives.

Responsible to prepare and submit weekly/monthly channel report to Sales Leadership Team in accordance with pre-defined time frame.

Assist channel managers to identify shortfalls, issues in all channel activities and come up with countermeasures for future planning.

Job Requirements:

Minimum of Bachelor's degree or equivalent preferably in Marketing, Business Administration or Sales.

Minimum at least 2 to 3 years trade marketing experience in FMCG company with 1 to 2 years of experience in field sales operations and activation will be advantageous.

Able to manage reporting tools system and market research systems.

Experience in team coordination, collaboration, and management.

Proven ability in multi-tasking, prioritizing workload, high attention to detail, follow-through, and accuracy.

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? Which of the following types of qualifications do you have? How many years' experience do you have as a Trade Marketing Executive? How many years' experience do you have as a Development Executive? Do you have experience in a sales role? How many years' experience do you have in market research?

Manufacturing, Transport & Logistics 101-1,000 employees

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society.

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation.

We believe that our differences will make the difference.

For more information, please visit our website at careers.danone.com

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies.

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society.

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation.

We believe that our differences will make the difference.

For more information, please visit our website at careers.danone.com

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What can I earn as a Trade Marketing Executive