Senior Category & Channel Development Executive

Danone; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading global food company seeks a Senior Category & Channel Development Executive in Kuala Lumpur. The role involves optimizing channel plans, promoting brand awareness, and requires expertise in trade marketing, team coordination, and analytical skills. Join a company committed to health and sustainability in food production.

Qualifications

• 2-3 years of trade marketing experience in FMCG.
• Experience in field sales and activation is advantageous.
• Ability to manage reporting tools and market research systems.

Responsibilities

• Ensure delivery of category and channel plans.
• Promote category and brand awareness.
• Analyze channel activities and implement countermeasures.

Skills

Trade Marketing

Team Coordination

Analytical Skills

Creativity

Attention to Detail

Education

Recognized Degree in Marketing or Business Administration

Tools

MS Office (Advanced Excel and PowerPoint)

Job description

Senior Category & Channel Development Executive

• Malaysia
• On-site
• Permanent Full-Time
• Posted: 4 Jul 2025

About the job

Danone Specialized Nutrition Malaysia is seeking for Senior Key Account Executive. With our global presence, brands and business and our mission of bringing health through food to as many people as possible; we believe that people growth is a key asset to reach a sustainable business performance.

To succeed in this journey, we're looking for the right talent and personalities eager to bring their energy and ideas to a meaningful project. Take this opportunity to GROW together and experience a culture that empowers you to express your ideas and share what you're passionate about!

- Ensure deliver Conceptual of Category and Channel Plan to shopper experience at stores. Optimize all touch points to deliver disruptive and call to action.

- Promoting category and brand awareness objectives.

- Be creative and promote creativity to the team. Observe best practices from domestic FMCG as well as DSN countries then adapt into DSN MY.

- Analyze to identify shortfalls, issues in all channel activities and come up with countermeasures for trade plan. Control A&P spending and bring some saving through protein assets/mindset.

About you

Education

- Possess a recognized degree or equivalent preferably in Marketing, Business Administration Experience

- Minimum 2-3 years of trade marketing experience in FMCG company.

- Basic experience in field sales and activation will be advantageous. Able to manage reporting tools system and market research systems.

- Experience in team coordination, collaboration, and management.

- Proven ability in multi-tasking, prioritizing workload, high attention to detail, follow-through, and accuracy. Specialist Knowledge

- MS office (advanced level in Excel and PowerPoint)

Required Personal Attributes

- Committed to sustainable result achievement

- Pro-active

- Determination with flexibility

- Passion for excellency

- Bring strategic contribution & share a vision

- Cross-functional effectiveness

- Develop stakeholder relationship

About Danone

Danone is a world leading food company built on three business lines; Specialized Nutrition, Waters and Fresh Dairy Products. Danone’s mission is bringing health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power people have to impact the world through their daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet, and this is what our new signature One Planet One Health embodies

Danone is committed to create and live an inclusive & diverse environment, which will drive our growth as a business, as teams, as members of communities & as individuals. Valuing diversity is recognizing and respecting human differences and similarities. Our aim is to ensure that all employees and applicants are given equal opportunity and that our organization is representative of our consumers and society

We commit to foster an inclusive working environment where we celebrate all types of diversity, both visible and invisible, which includes age, race, gender, nationality, disability, background, education, religion, beliefs, thinking style, perspectives and sexual orientation

We believe that our differences will make the difference

Job details

Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.