Senior Brand Manager, Equity & Innovations, SEA Chocolates

Mondelēz International; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading global snacking company is seeking a Marketing Manager to create and implement equity and innovation strategies. You will manage campaigns and contribute to brand growth through consumer insights, working closely with cross-functional teams. Ideal candidates should possess strong analytical and creative skills, with experience in the consumer goods industry. This role emphasizes effective communication, strategic marketing, and product innovation.

Qualifications

• Experience in a matrix environment within consumer goods.
• Strong understanding of brand strategy and multi-market campaigns.
• Ability to market product innovations internationally.
• Skills in working with media and creative agencies.
• Effective verbal and written communication skills.

Responsibilities

• Create and implement equity and innovation strategies.
• Manage the portfolio and revenue/profit objectives.
• Deliver brand building initiatives and campaigns.
• Monitor performance against key performance indicators.

Skills

Marketing in consumer goods industry

Brand Equity management

Developing product innovations

Cross-functional team collaboration

Media and agency partnership

Analytical and creative skills

Commercial and financial intelligence

Understanding consumers

Effective communication

Job description

Job Description

Are You Ready to Make It Happen at Mondelēz International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You create and implement the equity and innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.

How You Will Contribute

You will work with others in Mondelēz International to determine an equity and innovation strategy and priorities to enable consumer-centric brand growth and execute commercial equity and innovation plans based on identified goals. In partnership with cross functional internal and external brand teams, you will define and deliver plans to strengthen the entire portfolio through brand building initiatives, innovation, and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, campaign excellence and effectiveness, sharing objectives as they relate to innovation and communications, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will craft and champion the brand strategy, marketing and communication plans and campaign, seamlessly integrate it with market activation and execute with excellence innovation plans.

What You Will Bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Marketing, ideally in a matrix environment in the consumer goods industry
• Brand Equity management – championing brand strategy, positioning, communications strategy and creating and managing multi-market campaigns
• Developing and marketing product innovations at a cross-country level
• Working effectively with other marketing disciplines and with cross-functional teams
• Working with media, creative, design and research agencies
• Analytical and creative skills—a balance of commercial and strategic acumen
• Commercial and Financial intelligence
• Understanding consumers
• Communicating effectively, verbally and in writing, and executive presentation skills
  
  
  

No Relocation support available

Business Unit Summary

Mondelēz International in Southeast Asia is in five countries serving 19 markets with more than 18 nationalities and 7,500 employees. This group is emerging as one of the fastest growing regions in Asia, the Middle East and Africa, and we are proud of consistently producing high quality products in nine manufacturing sites. We are market leaders in key snacking categories, making and selling brands like Oreo and Tiger biscuits, Kinh Do mooncakes, Jacob’s crackers, Cadbury Dairy Milk chocolate, Tang powdered beverage, Halls candy and Eden cheese. We set the benchmark in being a responsible business and contributing to the communities in which we operate.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

Regular

Brand & Portfolio Management

Marketing