Senior Brand Manager, Clear and Premium Hair MYSG

ENGINEERINGUK; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Join a leading global company as a Senior Brand Manager for Clear and Premium Hair in Malaysia. This role involves leading brand strategy, managing cross-functional teams, and driving growth through innovative marketing initiatives. Ideal candidates will have extensive experience in brand management and a passion for consumer insights.

Benefits

Flexible working arrangements

Enhanced leave policies

Health checks and mental health support

Qualifications

• Minimum 7 years experience in brand/product management/marketing.
• Proven track record of delivering topline and marketing KPIs.
• Experience in managing digital & social channels.

Responsibilities

• Lead the development of the Brand Marketing Plan.
• Analyze brand Profit and Loss (P&L) and drive profitability.
• Manage new product launch assessment and deployment.

Skills

Brand Management

Marketing Leadership

Cross-functional Team Leadership

Digital Marketing

Consumer Insights

Education

Bachelor's Degree in Marketing or equivalent

Job description

You will need to login before you can apply for a job.

Senior Brand Manager, Clear and Premium Hair MYSG

View more categories View less categories Sector Marketing, Advertising and PR Role Senior Executive Contract Type Permanent Hours Full Time

Job Title: Senior Brand Manager, Clear and Premium Hair MYSG

Location: Malaysia

About the Role:

This is an exciting opportunity to lead and drive Unilever's growth engine into the future! We're looking for a driven, proactive, creative and organized Senior Brand Manager who will be responsible for leading the activation of our brand strategy in Malaysia across consumer-facing channels.

Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You'll be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, to building a standout brand experience across direct-to-consumer channels.

Team Structure:

• Reporting to: Marketing Manager
  
• Direct reports: Assistant Brand Manager and intern
  
• Indirect reports: NA
  

Key Responsibilities:

• Lead the development of the Brand Marketing Plan.
  
• Lead a multi-functional team to implement plans in the marketplace and monitors the performance of the support plans.
  
• Lead in innovation, activation, advertising, and promotion for the deployment of the Brand Marketing Plan and budget.
  
• Analyze brand Profit and Loss (P&L) and drive the profitability of the brand (Topline, GM% and Bottomline).
  
• Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunities.
  
• Build productive working relationships with the key interfaces (as indicated below) to manage the brand's day-to-day operations, and external partners and agencies.
  
• Support the creation of the National Category Building Plan based on viewing Category Strategy through the lens of the local market reality.
  
• Provide input to volume forecasting, and financial updates and monitors key indicators and drivers of brand performance (6P - Proposition, Product, Packaging, Pricem, Place & Promotion). Recommend solutions and implement improvements to meet annual targets (Financial and Brand metrics including Market Shares, Penetration and Brand Equity/Health)
  
• Involve in NPD launch management, building launch plans, customer sell-in and legal and regulatory issues.
  
• Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
  

Key Stakeholders:

Internal

• Local Cross-functional teams - Customer Strategy and Planning, Customer Business Development, Finance, R&D, Legal & Regulatory, Supply Chain and Logistics, Customer Service, and Corporate Affairs and Communication
  
• Local marketing expert team (Consumer Market Insights, Media and Digital)
  
• Global Brand custodians
  
  

External

• Customers, Creative and Media agencies
  

Travel:

Very minimal travel is required - 1x annual visit to Singapore. Malaysia local trade visit & consumer immersion

What You'll Need To Succeed

• Bachelor's Degree in Marketing or equivalent.
  
• Minimum 7 years experience in brand/product management/marketing, preferably in the consumer goods industry.
  
• Marketing leadership experience.
  
• Proven track record of delivering topline and marketing KPIs (driving share and penetration).
  
• Leading a cross-functional leadership team.
  
• Experience in managing agencies
  
• Experience in managing digital & social channels and programs: Digital & social demand creation and fulfilment.
  
• Proven experience in developing and implementing effective and integrated brand plans
  

The Hidden Gem in You:

• You are always obsessive about consumer Intimacy and completely immersed in the world of the consumer, intimately understanding consumers' current needs and curious about future needs.
  
• You embrace a high growth mindset with a strong love for consumers, shoppers and customers.
  
• You are excellent in communication channel management with an integrated program of brand communication in the most cost-effective way.
  
• You are equipped with media savvy, particularly in digital marketing and know-how.
  
• You are experienced in proven project and budget management.
  
• You are knowledgeable in end-to-end marketing management, the ability to understand the big picture but also comfortable with details and managing the operations.
  

How to Apply:

Please apply online and add your updated resume. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application if shortlisted.

About Unilever:

Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes: use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, many Malaysian households use our products to feel good, look good and get more out of life-giving us a unique opportunity to build a brighter future.

Every individual here can bring their purpose to life through their work. Join us and you will be surrounded by inspiring leaders and supportive peers. Among them, you will channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we will work to help you become a better you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

Company

Be part of the most successful purpose-led business in the world. Have the opportunity to see the true impact that you’re having in the work you do - every small thing counts. The personal contribution you make means you feel good about what you do and proud that you have a career with a higher purpose. Be empowered to make a positive impact, by bringing your purpose into action.

Be a force for good. Unleash your curiosity and pioneering spirit to make our business win and grow. Use your confidence to challenge the status quo for the better, while you learn, grow and make a positive impact .

"Diversity & Inclusion is one of the things that we want Unilever to be famous for.

This means making sure our business is fair, attracting and retaining

the very best talent and helping them unlock their full potential."

Dove, Lipton, Ben & Jerry’s, Magnum, Lynx, Knorr, Surf. Our world-famous brands are totally different – and as people, so are we. Be surrounded by individually different but like-minded people who share your values, commitment and desire to start or pursue a career across different cultures and levels of seniority where you do good things every day. Bring your real self to work, here we combine our differences to achieve greater things.

Develop into your best self. Get inspired by leaders and peers and create life-shaping experiences for yourself. Unilever offers an inspirational working environment where you will be mentored and nurtured by bright minds and purpose-led leaders. Use your skills and knowledge, and the tools we provide you to experience all that Unilever can offer across brands and around the world. You have the ability to craft a flexible – and global – career.

Our policies & flexible working

At Unilever, we have a range of market-leading, family-friendly and flexible working policies, which enable our employees to balance their day-to-day responsibilities.

These policies and practices include:

• Agile working, which gives employees the possibility to work remotely and flex their own hours, whilst ensuring business needs are met.
• Flexible working arrangements including, but not limited to, part-time and job share opportunities.
• Enhanced leave policies - all employees taking maternity or shared parental leave have up to 16 weeks’ paid leave and some eligible employees can have up to 39 weeks’ paid leave. In addition, our Maternity & Paternity Services portal provides online resources to support employees at all stages of parenthood, as well as tailored guidance for line managers.
• Practical support including, nursery benefits and back-up care for parents and carers.
• A constant focus on wellbeing for employees, including regular health checks, mental health support and our Employee Assistance Programme.

We have a strong culture of mentoring, training and learning across the organisation, with a range of resources and initiatives available:

• Mentoring and coaching
• Leadership and general business skills training, including unconscious bias
• Learning for all, via access to internal and external resources
• Workshops which support personal and team development.

Our ambition: unlocking talent through disability inclusion

The World Health Organization estimates that there are one billion people in the world currently living with a disability. That’s about 15% of the global population, or 1 in 7 of us. And the statistics suggest that people living with disabilities are among the most marginalised populations in the world in terms of employment and educational opportunity.

Removing the barriers facing people living with disability is a priority for our business. It isn’t just the right thing to do – we believe that creating equality of opportunity will unlock a huge pool of talent. It also gets to the heart of the ambition to ‘leave no one behind’ – and could contribute to the five Sustainable Development Goals which explicitly reference disability and to the wider sustainable development agenda.

In 2018, we set ourselves global commitments to achieve by 2025:

• to be the number one employer of choice for people with disabilities, and
• to increase the number of employees with disabilities to 5% of our total workforce.

These are ambitious targets. They involve transforming the way we recruit and train our people. And they mean adapting both the way we work and our workplaces, so that we can support people with disabilities to reach their full potential.

"We cannot be an inclusive organisation unless we ensure that we have created the conditions

and the culture for people with a disability to thrive."

We are keen to find out about your talent, and offer the support you need.

Create a job alert and receive personalised job recommendations straight to your inbox.