Senior Brand Manager

Nestlé; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to join their dynamic team. This role is pivotal in shaping brand strategies and delivering exceptional consumer experiences. You will leverage your marketing expertise to develop insights, manage cross-functional teams, and drive successful product launches. The position offers an opportunity to make a significant impact within the largest Food and Beverage Company globally, where your contributions will not only enhance brand visibility but also enrich the lives of consumers. If you are passionate about brand management and ready to take on exciting challenges, this is the perfect opportunity for you.

Qualifications

• 5+ years experience in marketing or brand management.
• Experience in leading cross-functional teams and product launches.

Responsibilities

• Develop brand strategies and consumer insights to enhance brand performance.
• Lead innovation and renovation initiatives for brand portfolio.

Skills

Marketing

Brand Management

Consumer Insight Development

Cross-Functional Team Leadership

Product Launch Management

Education

Bachelor Degree in related discipline

Job description

Position Snapshot

Location: Petaling Jaya, Selangor, MY
Company: Nestlé Malaysia
Type of contract: Permanent
6+ Years Experience

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Senior Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.

A day in the life of a Senior Brand Manager…

1. Chooses target consumers by using attractiveness and ability to win, develops consumer insight, understands target consumer perceived values of brands.
2. Develops Brand Essence.
3. Delivers tastiest and healthiest food/beverage experiences within brand portfolio in a way that contributes to 60/40.
4. In collaboration with CCSD, understands shopping behaviours and motivations of target consumers, helps design shopping experiences that delight consumers / shoppers. Develops brand portfolio strategy, contributes to pricing and promotional strategy, proposes brand portfolio for key channels and key customers.
5. Develops and successfully executes Bigger, Bolder and Better innovation & renovation for his/her brands.
6. Manages the development and execution of strong functionally aligned brand and ICP plans, responsible for the performance, health and strategic alignment with the MBS. Understands business impact and prioritizes PFME and TTS investment of his/her brands.
7. Responsible for the development of OBIs and Big Ideas, engagement strategies and the creation of attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted NHW leader.
8. Demonstrates leadership and facilitates development of his/her team.

What Will Make You Successful

1. Bachelor Degree in any related discipline.
2. Minimum 5 years experience in marketing or brand experience.
3. 2 years in other function ideally in Sales or equivalent FMCG.
4. Experience in leading and managing cross functional teams.
5. Experience in at least 1 product launch from ideation to launch.