Senior Brand Manager

Nestlé SA; Petaling Jaya; On-site; MYR 60,000 - 120,000; Full time

Job summary

Join a forward-thinking company as a Senior Brand Manager, where your expertise will shape the future of iconic brands. In this dynamic role, you will lead the development and execution of comprehensive marketing strategies, ensuring brand competitiveness in the fast-paced FMCG sector. Your insights will drive product positioning and innovation, while your leadership will guide cross-functional teams to achieve ambitious goals. This is an exciting opportunity to make a significant impact in a company dedicated to enhancing quality of life and promoting healthier futures. If you are passionate about brand management and thrive in challenging environments, this role is for you.

Qualifications

• 8+ years in consumer or trade marketing with strong functional skills.
• Experience managing FMCG brands and projects independently.

Responsibilities

• Develop and implement marketing programs for brands and monitor performance.
• Manage product portfolio and pricing strategies to align with brand plans.

Skills

Consumer Marketing

Trade Marketing

Project Management

Cross-Functional Collaboration

Strategic Planning

Education

Degree in Marketing or related field

Job description

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of a Senior Brand Manager…

• Develop and implement the entire consumer and medical marketing programme for advertisable brands. Monitor brand performance and manage the expenditure.
• Understand the portfolio’s market competitiveness and target consumers, translate the understanding into proprietary insights so as to strategize and develop quantified and measurable marketing and brand plans.
• Propose, implement and oversee projects that create a clear product positioning and increase market share.
• Manage product portfolio, set pricing strategies and ensure supply chain plans are in line with the brand plan and key targets.
• Manage the timely preparation of annual OPL plans, revisions and dynamic forecast.
• Clearly identify and communicate effectively brand priorities to the field team, Category Manager, Account Managers, pharmacy agent and distributors.
• Identify and develop opportunities to strengthen positioning, communication or products, using new research findings and Key Opinion Leaders.
• Identify gaps pertaining to product formulation, communication, price, availability, visibility and aspects relevant to achieving superiority against competition, recommend and negotiate for innovation/renovation initiatives in coordination with local technical support, and drive the realization of new product development projects.
• Manage the brand’s marketing, promotional, product development and PFME budgets.

What will make you successful

• Degree graduate with 8 years experience in Consumer Marketing and/or trade marketing, or exhibits strong functional skill.
• Experience in managing a portfolio of FMCG brands, products and projects.
• Managed independently under challenging/demanding market environments to achieve and exceed goals.
• Has experience of working with cross-functional groups.
• Has developed and implemented business strategies aimed at increasing brand competitiveness for nutrition products.