Senior Brand Manager

Confidential Jobs; Malaysia; On-site; MYR 80,000 - 120,000; Full time

Job summary

A respected player in the FMCG sector is seeking a Senior Brand Manager to lead brand and trade marketing initiatives across high-impact categories for Singapore, based in Malaysia. The role emphasizes strategic brand execution, market insights, team leadership, and budget management, tailored for a senior-level professional with extensive FMCG experience.

Qualifications

• Minimum 10 years of experience in FMCG industry.
• At least 5 years in a leadership or middle management role.
• Strong understanding of the Singapore market.

Responsibilities

• Develop and implement comprehensive brand plans and campaigns.
• Analyze market and competitor trends to guide strategic responses.
• Manage day-to-day coordination with creative and promotional agencies.

Skills

Brand Marketing

Leadership

Market Analysis

Communication

Stakeholder Management

Education

Bachelor's Degree in Marketing, Business, or a related field

Tools

E-commerce platforms (Shopee, Lazada)

Job description

Are you a results-driven brand leader with a passion for consumer marketing and category growth? A respected player in the FMCG sector is seeking a Senior Brand Manager to lead end-to-end brand and trade marketing initiatives across high-impact categories for Singapore. (This role is responsible for the Singapore market, however, based in Malaysia).

Key Responsibilities

1. Brand Strategy & Execution

• Develop and implement comprehensive 360° brand plans and campaigns aligned with business goals.
• Drive initiatives across creative, media, promotions, shopper marketing, trials, and consumer relationship management.
• Ensure consistent brand expression across all channels.
• Lead performance reviews and provide actionable insights through monthly/quarterly/annual business updates.
• Execute brand operations in line with approved plans and budgets.

2. Consumer & Market Insights

• Leverage consumer data to shape compelling concepts that resonate with target audiences.
• Analyze market and competitor trends to anticipate shifts and guide strategic responses.
• Lead quarterly or ad hoc competitor reviews to identify threats and opportunities.

3. Agency Collaboration

• Manage day-to-day coordination with creative, media, PR, event, and promotional agencies.
• Align agency performance with KPIs and ensure timely, high-quality execution of campaigns.

4. Budget & P&L Responsibility

• Act as brand P&L owner and manage the marketing budget for optimal efficiency.
• Continuously assess investment effectiveness and recommend improvements where needed.

5. Team Leadership & Cross-functional Alignment

• Build and nurture a high-performing team through coaching, mentoring, and performance management.
• Foster cross-functional collaboration across commercial, digital, trade, and e-commerce teams.
• Lead by example with integrity, professionalism, and values-driven leadership.
• Set KPIs aligned with company brand and business objectives.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, or a related field.
• Minimum 10 years of experience in the FMCG industry, with at least 5 years in a leadership or middle management role.
• Strong understanding of the Singapore market and local consumer landscape.
• Solid experience in brand marketing, digital, shopper, and trade marketing.
• Proven success managing external agencies and campaign execution.
• Proficient in e-commerce platforms such as Shopee and Lazada.
• Analytical mindset with the ability to extract insights from complex data sets.
• Excellent interpersonal, communication, and stakeholder management skills.
• Confident decision-maker who can influence, lead teams, and resolve challenges effectively.
• Hands-on approach with strong initiative, accountability, and attention to execution.