Senior Brand Manager

Vinda SEA; Malaysia; On-site; MYR 120,000 - 180,000; Full time

Job summary

A leading company is seeking a Senior Brand Manager in Malaysia to drive category growth and lead innovative brand marketing strategies. This role requires extensive experience in the FMCG sector, strong leadership capabilities, and a deep understanding of the local market. The successful candidate will collaborate with cross-functional teams and external agencies to achieve business objectives and enhance brand performance.

Qualifications

• 10 years of working experience in FMCG, preferably in multinational companies.
• 5 years in a leadership/middle management position.
• Prior local marketing experience in Singapore is advantageous.

Responsibilities

• Lead development of marketing strategies across various channels.
• Manage assigned brand's marketing budget effectively.
• Build and manage a high-performance team.

Skills

Analytical skills

Communication

Leadership

Market understanding

Collaboration

Education

Degree in Business, Marketing, or relevant discipline

Tools

E-commerce platforms (Shopee, Lazada)

Job description

Position Summary

The Senior Brand Manager is responsible for leading and driving category growth to support the company’s business and brands’ objectives. The incumbent manages Brand/Trade Marketing, driving the development of marketing and brand strategies for assigned category/categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.

Working location: Malaysia, 25-50% travel needed

Roles & Responsibilities

Brand Management

• Deliver 360 marketing plans, briefs and budgets in support of total company objectives. This covers: Creative & Media, Trials, Promotions, Channel and shopper marketing, Consumer relationship management – recruitment, retention and loyalty
• Ensure proper execution of assigned brand’s marketing operations as agreed in the brand plan.
• Ensure adherence to the brand’s platform and expression guidelines.
• Present overview of category and business performance during Monthly/Quarterly Business Reviews and Annual Business Planning.
• Provide conclusion of findings and action plan from consumer research (if any).

Consumer, Competitor and Market Analysis

• Drive consumer understanding to develop concepts that can better address consumers’ needs and attitude in marketing campaigns.
• Guide and add value to the team in analyzing and drawing insights from all available data and how it impacts the business moving forward.
• Drive competitors’ analysis with the team on a quarterly basis or on need basis for any change in plans or pre-emptive actions.

Partnership with Agencies

• Responsible for day-to-day operations with all agencies and partners i.e. creative, media, promotion, PR, event, agencies ensuring proper execution of marketing plans.
• Develop and aligned KPI with agencies.

Budget

• Supports brand P&L governance and performance tracking
• Manage brand’s marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.

Management and Leadership

• Build a high-performance team through effective performance management, communication, and coaching of staff.
• Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
• Provide clear leadership that establishes high personal ethics, walk in line with one and demonstrate leadership values consistent with RGE & Vinda Values, establish high credibility with key stakeholders, and promote and foster a team’s culture consistent with the company’s values.
• Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
• Establish appropriate KPIs for the team in line with the company’s business and brand objectives.

Qualifications & Experience Requirement

Qualifications & Experience:

• Degree in Business, Marketing, or relevant discipline from a notable university.
• At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
• At least 5 years in a leadership / middle management position.
• Prior local marketing experience in/for Singapore in FMCG will be an added advantage.
• Exposure to leading partnerships with external agencies.
• Strong knowledge and understanding of the local media environment.
• Well-versed in Brand, digital, channel, and shopper marketing.
• Essential to possess experience & knowledge in E-commerce platforms i.e. Shopee, Lazada

Success Traits:

• Excellent communicator and collaborator.
• Highly analytical with the ability to guide the department in going through complex data and coming out with consumer, category, and channel insights.
• Able to engage in productive discussion despite encountering strong opposing views then influence opinion and overcome adversity professionally.
• Strong business management, effective teamwork, strong initiative follow-through, good communication and listening skills and command of selling processes.
• Experience with Execution Focus – very hands-on to develop, motivate and enhance the skills and in leading a team of managers and executives. Has the ability to remove obstacles from the team.