Senior Brand Manager

Procter & Gamble; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

Procter & Gamble in Kuala Lumpur seeks a Senior Brand Manager to lead marketing and commercial plans for one of our billion-dollar brands. You will identify opportunities, collaborate with a multi-functional team, and deliver end-to-end plans for Malaysia through brand communication ideas, pricing adjustments, and addressing shopping barriers.

You will report to the Commercial Director and work with colleagues from Consumer Market Knowledge, Sales, Communications, Finance, and more to drive

Qualifications

• Bachelor’s degree in business or marketing, 3–7 years in brand/consumer marketing.
• Strong knowledge of Malaysia market and local consumer needs.
• Proven leadership and strategic thinking with data-driven insights.

Responsibilities

• Define growth models using consumer and shopper insights.
• Lead brand building across online and offline retailers.
• Identify consumer needs and guide packaging/ formula inputs.
• Collaborate with partners, stakeholders and suppliers.
• Develop marketing toolkits including digital campaigns and in-store activations.

Skills

Brand management

Marketing strategy

Leadership

Analytical thinking

Communication & teamwork

Education

Bachelor’s degree in business/marketing

Job description

Job Location

KUALA LUMPUR GENERAL OFFICE

Job Description

Senior Brand Manager Do you want to lead marketing and commercial plans for one of our billion-dollar brands?

The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

• Deliver Scorecard Business Targets, in line with the goals of the Business Unit
• Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
• Successful Design and Deployment of Marketing Toolkits for the Brand

Responsibilities of the role

• Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
• Lead brand building strategies, activities and initiative maximization across online and offline retailers
• Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
• Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
• Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
• Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand

Job Qualifications

• Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)
• 3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry
• Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
• Excellent forward-thinking, strategic and courageous leadership skills
• Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
• An ability to drive innovation and brand growth
• Strong ability to communicate and teamwork capabilities

Job Schedule

Full time

Job Number

R000159013

Job Segmentation

Experienced Professionals

P&G was founded over 180 years ago as a simple soap and candle company. Today, we’re the world’s largest consumer goods company and home to iconic, trusted brands that make life a little bit easier in small but meaningful ways. We’ve spanned three centuries thanks to three simple ideas: leadership, innovation and citizenship. The insight, innovation and passion of talented teams has helped us grow into a global company that is governed responsibly and ethically, that is open and transparent, and that supports good causes and protects the environment. This is a place where you can be proud to work and do something that matters.