Senior Brand Manager

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Yee Lee Marketing possesses an extensive marketing and distribution network with strong business development capabilities covering various trade channels directly and via sub-distributors in West Malaysia and East Malaysia for famous FMCG’s brands from beverages to household products: Red Bull Malaysia, Red Eagle, Vesawit, Spritzer, Cactus, Red Bull International, BIC, Warrior, Vanzo Malaysia and etc.

Yee Lee Marketing had formed a strategic alliance with TCP Group, which is co-owner of the world’s most iconic energy drink brand, “Red Bull”, where TCP became a 50% shareholder of Yee Lee Marketing, will see both companies leveraging on their combined strength and expertise to enhance the market share of Red Bull products, increase cross-selling opportunities, strengthen efficiencies and service experience for sub-distributors and retailers as well as provide Malaysian consumers with innovative and exciting products.

Duties & Responsibilities

1. Responsible for strategizing brand plans and seeing the plans through from planning to execution and ensuring that the annual operating targets are met.
2. Review and analyse brand and campaign performances against goals and create plans to meet goals, and drive revenue, share and growth for the brands.
3. Evaluate brand image and awareness and ensure ad placement relevancy with optimum ROI in media buy.
4. Review and analyze consumer insights, competitors, market trends and opportunities for both brands and new products.
5. Oversee all promotion plans and new product launches to ensure that plans are in line with brand activities and revenue targets.
6. Develop engaging content and drive engagement for current digital plans and ensure KPIs are set for campaigns and agencies.
7. Develop customized plans for the business development team to pitch to new customers.
8. Work closely with third-party agencies to ensure optimum coverage for brand-related activities.
9. Manage all marketing A&P budgets efficiently, and monitor its effectiveness to ensure positive ROI.
10. Manage monthly reports according to activities and objectives.
11. Monitor, analyze, and evaluate market and brand trends, consumer behavior, and competitor activity to identify market opportunities.
12. Measure and monitor key performance indicators, and ensure the right actions are taken for KPI to be on track.

Requirements

1. Degree in any related field - Marketing, Business, Economy, etc.
2. At least 5 years of experiences, preferably in FMCG industry.
3. Knowledge of market research practices and techniques, e.g. Nielsen and Kantar.
4. Knowledge of budget and cost analysis.
5. Experienced in media buying from multiple platforms including digital.
6. Experienced in social media content management.
7. Excellent communication & interpersonal skills.

In line with our expansion plan, we are seeking to hire young and dynamic talents to join our team. Those who like to challenge the status quo and seek to be the best, WE WOULD LIKE TO MEET YOU!!!