Senior Brand Executive - FMCG Penang

Randstad; Penang; On-site; MYR 100,000 - 150,000; Full time

Job summary

A well-established FMCG company in Penang is seeking a Senior Brand Executive / Assistant Brand Manager. This role involves supporting the brand management team and executing marketing strategies across product categories. Candidates should have a Bachelor's Degree in Marketing and 3-5 years of experience in brand management. A dynamic environment awaits passionate brand builders looking to make an impact.

Qualifications

• 3-5 years of experience in brand management within the FMCG industry.
• Experience in food and beverage categories is a significant advantage.
• Proven ability to manage marketing campaigns from start to finish.

Responsibilities

• Support Brand Managers in developing annual marketing plans.
• Coordinate integrated marketing campaigns across multiple platforms.
• Analyze market trends and prepare reports for management.

Skills

Brand management

Analytical skills

Communication

Stakeholder management

Adaptability

Education

Bachelor's Degree in Marketing or related field

Job description

Overview

Title: Senior Brand Executive / Assistant Brand Manager (FMCG)

About the Company

Our client is a well-established Malaysian FMCG business with a portfolio of beloved household brands across the food, beverage, and confectionery categories. With a strong market presence built over decades, they are committed to growth and innovation. They offer a dynamic environment for passionate brand builders to make a significant impact on iconic local and international brands.

About the Role

We are looking for a driven and hands-on marketing professional to join a vibrant team based in Penang. This is a unique opportunity where the seniority of the role (Senior Brand Executive or Assistant Brand Manager) will be tailored to the experience of the successful candidate. You will play a crucial role in supporting the brand management team, working across a diverse portfolio that includes a market-leading beverage brand and a range of ready-to-eat food products. You will be instrumental in executing marketing strategies and collaborating with key stakeholders, including international brand principals.

Responsibilities

• Support the Brand Managers in the development and execution of annual marketing plans and brand strategies.
• Coordinate and implement integrated marketing campaigns across ATL, BTL, and digital platforms.
• Assist in the new product development (NPD) process from concept to launch.
• Analyze market trends, consumer insights, and competitor activities to identify growth opportunities.
• Track brand performance and prepare regular reports for the management team.
• Manage and monitor the A&P budget to ensure effective and efficient allocation of resources.
• Collaborate closely with sales, trade marketing, and supply chain teams to ensure seamless go-to-market execution.
• Liaise with external partners, including creative, media, and PR agencies, as well as international brand principals.

Requirements

• Bachelor's Degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in brand management within the FMCG industry.
• Experience in the food and beverage categories is a significant advantage.
• Proven ability to manage marketing campaigns and projects from start to finish.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent communication, interpersonal, and stakeholder management skills.
• Proactive, adaptable, and able to thrive in a fast-paced environment.
• Based in or willing to relocate to Penang.