Senior Brand Executive/ Brand Executive

MKA Joycare; Puchong; On-site; MYR 60,000 - 80,000; Full time

Job summary

A health and beauty company is seeking a motivated professional to assist in developing marketing strategies and managing new product development. The ideal candidate has a Bachelor's degree in a relevant field and a minimum of 2 years experience in product management. Responsibilities include conducting market research, collaborating with teams, and generating innovative product ideas. This role demands strong project management skills and a passion for consumer insights. Located in Puchong, Selangor, Malaysia, the company offers the opportunity for impactful contributions.

Qualifications

• Minimum 2 years’ experience in product management or new product development.
• Preferably within the health and beauty industry.
• Ability to manage multiple initiatives and deliver results on time.

Responsibilities

• Assist Brand Managers to develop marketing strategies.
• Identify market opportunities and gaps in products.
• Conduct feasibility studies for new product concepts.
• Collaborate with teams to develop product concepts.

Skills

Team collaboration

Project management

Market research

Innovative thinking

Education

Bachelor’s degree in business management or science related field

Job description

Responsibilities

• Assist Brand Managers to develop and implement marketing strategies to enhance brand visibility and consumer engagement.
• Identify market opportunities and gaps in existing product offerings.
• Generate innovative ideas for new products based on market trends, consumer insights, and competitive analysis.
• Conduct feasibility studies and initial assessments to evaluate the viability and potential success of new product concepts.
• Conduct comprehensive market research to understand customer needs, preferences, and behaviours.
• Work closely with cross-functional teams to develop new product concepts into tangible offerings.
• Develop product deck including product requirements, features, and specifications.
• Create detailed project plans, timelines, and budget for new product development initiatives.
• Conduct user testing and gather feedback to iterate and refine product designs and functionalities.
• Ensure product prototypes meet quality standards, regulatory requirements and customer expectations.
• Collaborate with marketing and sales teams to create compelling messaging, sales collateral and promotional materials.
• Gather customer feedback and market data to identify areas for improvement and optimization.

Qualifications

• Bachelor’s degree in business management, or science related field; nutrition, food science, food tech, bio-tech degree preferred.
• Minimum 2 years’ experience in product management or new product development roles, preferably within health and beauty industry.
• Good team player to collaborate effectively across diverse teams and stakeholders.
• Ability to manage multiple initiatives simultaneously and deliver results on time and within budget.
• Passion for innovative and a deep understanding for market dynamics, consumer behaviors, and emerging technologies.
• Result oriented mindset with a focus on driving measurable business impact and organization goals.