Senior Brand Executive

Vinda SEA; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the FMCG sector is seeking a Senior Brand Executive to manage brand activities and support marketing initiatives. You will be instrumental in executing digital plans, ATL activities, and competitor analyses, ensuring effective communication and engagement. Ideal candidates will have a Bachelor's degree and 2-3 years of experience in brand management, along with a solid understanding of digital platforms.

Qualifications

• 2-3 years of experience in brand management.
• Exposure in the FMCG industry preferred.
• Ability to work in a fast-paced environment.

Responsibilities

• Support strategic and tactical brand initiatives.
• Assist in the development of digital plans.
• Monitor competitor activities and provide analysis.

Skills

Digital platforms knowledge

Communication skills

Research knowledge

Education

Bachelor’s Degree in Business, Marketing, Economics, Psychology

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

Position Summary

Senior Brand Executive is responsible in supporting the planning, implementation, execution and evaluation of approved marketing activities.

Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

You will play an important role to:

1) Brand Activities

• Support in recommendation and implementation of strategic and tactical brand initiatives.
• Sampling at relevant touch points e.g. in-store, on-ground, online and etc.
• Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.
• Work with agencies to develop sampling tools, communication materials to support the sampling activities.
• Follow through with Fulfillment agency on delivery of sample requests.
• Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery
• Prepare briefing documents to advertising agency/internal designer on the key message to be portrayed.
• Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.
• Work closely with sales on the quantities and outlet allocations.
• Arrange for delivery and installation.
• In-store activation / Consumer Engagement activities e.g. roadshows & events.
• Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.
• Work with agency to develop communication materials to support the activities.
• Work with premium suppliers to develop the right gifts to support the activities.
• Launch/Relaunch marketing support
• Work closely with brand manager & Customer marketing team to prepare listing deck
• Roll out listing deck & product training deck to sales & Product Consultant team
• Work closely with internal team & External agency on develop marketing material, communication, social media posting, creative material to support the launching.
• Evaluate the effectiveness of the brand activities (post-mortem).
• Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.
• Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2) Digital Plan

• Provide ideas and input into the 360 digital plan during annual business plan.
• Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website and internet.
• Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media (including managing ads, kols) & Mobile touchpoints.
• Work closely with agency to manage communication & Facebook engagement activities.
• Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.
• Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.
• Work closely with agencies to drive post evaluation of results and learnings of digital projects.
• Work with agency to update website to communicate marketing activities.
• Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.

3) Above-the-Line (ATL) Activities

• Assist in the developmental and implementation of ATL activities.
• Involve in agency briefing and meetings.
• Follow-up and coordinate on production materials requirement.

4) Advertising & Promotion (A&P) Budget

• Monitor and manage marketing activities to be spent within the allocated A&P budget.

5) Competitor Analysis

• Monitor, review and analyze competitor activities such as product spec, pricing, communication, media touch point, Adex, Esov and launch / relaunch.

6) Reporting

• Update monthly commercial report and Quarterly report.
• Weekly Monitor and update marketing activities.

To be successful in this role, you will need to have:

• Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field
• At least 2-3 years working experience in brand management
• Preferably with exposure in the FMCG industry
• Good knowledge of digital & social platforms
• Basic research knowledge with Kantar / Ipsos / Nielsen
• Effective written and verbal communication skills
• Intermediate skill in Microsoft Word, Excel and PowerPoint
• Ability to work in a fast-moving working environment with tight timelines
• Result oriented, mature, tactful and committed with high degree of drive and integrity
• Ability to work closely with cross functional departments