Senior Brand Executive

Offspring Inc; Selangor; On-site; MYR 30,000 - 60,000; Full time

Job summary

An established industry player in the FMCG sector is seeking a dynamic Brand Manager to enhance brand visibility and positioning. This role involves executing innovative marketing campaigns across various platforms while collaborating with cross-functional teams to ensure alignment on brand goals. The ideal candidate will possess a strong understanding of consumer behavior, excellent communication skills, and the ability to manage multiple projects in a fast-paced environment. If you are a creative thinker with a passion for brand management, this is an exciting opportunity to make a significant impact.

Qualifications

• 3–5 years of brand management or marketing experience in the FMCG industry.
• Strong understanding of consumer behavior and FMCG market dynamics.

Responsibilities

• Support the development and execution of brand strategies aligned with business goals.
• Conduct market analysis to identify trends and opportunities in the FMCG sector.
• Monitor brand performance metrics and prepare reports for stakeholders.

Skills

Brand Management

Market Analysis

Communication Skills

Project Management

Analytical Skills

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business Administration

Tools

MS Office

Marketing Analytics Tools

Social Media Platforms

Job description

Add expected salary to your profile for insights.

Support the development and execution of brand strategies that align with overall business goals and enhance brand visibility and positioning in the market.

Conduct market analysis and consumer insights to identify trends, opportunities, and potential challenges in the FMCG sector.

Support the planning and implementation of innovative marketing campaigns across digital, social media, and traditional advertising platforms.

Work closely with cross-functional teams including sales, product development, and supply chain to ensure alignment on brand goals and successful product launches.

Monitor and analyze brand performance metrics, preparing reports and presentations for stakeholders to communicate results and recommendations.

Assist in managing the marketing budget, ensuring effective resource allocation to maximize campaign impact and ROI.

Build and nurture relationships with consumers through engagement initiatives, feedback collection, and community involvement.

Job Requirements

Candidate must possess a Bachelor’s degree in Marketing, Business Administration, or related field.

3–5 years of brand management or marketing experience in the FMCG industry.

Strong understanding of consumer behavior and FMCG market dynamics.

Excellent communication, project management, and analytical skills.

Creative thinker with attention to detail and strong execution capability.

Proficient in MS Office, marketing analytics tools, and social media platforms.

Ability to work independently and manage multiple projects in a fast-paced environment.