Senior Brand Executive

Vinda; Klang Municipal Council; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading company in the hygiene industry is seeking a Senior Brand Executive to drive marketing initiatives. This role involves supporting brand activities, managing digital plans, and conducting competitor analysis. Ideal candidates will possess a Bachelor's degree and have 2-3 years of experience in brand management within the FMCG sector.

Benefits

Medical allowance

Dental benefits

Meal subsidy

Birthday leave

Flexi hours

Qualifications

• 2-3 years working experience in brand management.
• Exposure in the FMCG industry preferred.
• Ability to work under tight timelines.

Responsibilities

• Support in brand initiatives and tactical marketing.
• Manage digital consumer engagement campaigns.
• Evaluate effectiveness of brand activities.

Skills

Digital & social platforms knowledge

Effective communication

Analytical skills

Education

Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Job description

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Senior Brand Executive is responsible in supporting the planning, implementation, execution and evaluation of approved marketing activities.

Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam)

You will play an important role to:

1) Brand Activities

Support in recommendation and implementation of strategic and tactical brand initiatives.

Sampling at relevant touch points e.g. in-store, on-ground, online and etc.

Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, delivery.

Work with agencies to develop sampling tools, communication materials to support the sampling activities.

Follow through with Fulfillment agency on delivery of sample requests.

Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Imagery

Prepare briefing documents to advertising agency/internal designer on the key message to be portrayed.

Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printing.

Work closely with sales on the quantities and outlet allocations.

Arrange for delivery and installation.

In-store activation / Consumer Engagement activities e.g. roadshows & events.

Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient execution.

Work with agency to develop communication materials to support the activities.

Work with premium suppliers to develop the right gifts to support the activities.

Launch/Relaunch marketing support

Work closely with brand manager & Customer marketing team to prepare listing deck

Roll out listing deck & product training deck to sales & Product Consultant team

Work closely with internal team & External agency on develop marketing material, communication, social media posting, creative material to support the launching.

Evaluate the effectiveness of the brand activities (post-mortem).

Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and etc.

Prepare communication deck, ensure proper communications and execution via inter-departmental liaison.

2) Digital Plan

Provide ideas and input into the 360 digital plan during annual business plan.

Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website and internet.

Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platform including Social Media (including managing ads, kols) & Mobile touchpoints.

Work closely with agency to manage communication & Facebook engagement activities.

Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample requests.

Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebook.

Work closely with agencies to drive post evaluation of results and learnings of digital projects.

Work with agency to update website to communicate marketing activities.

Work and drive with agencies to provide a quarterly competitive analysis of the digital landscape and provide input for improvement of the digital plans.

3) Above-the-Line (ATL) Activities

Assist in the developmental and implementation of ATL activities.

Involve in agency briefing and meetings.

Follow-up and coordinate on production materials requirement.

4) Advertising & Promotion (A&P) Budget

Monitor and manage marketing activities to be spent within the allocated A&P budget.

5) Competitor Analysis

Monitor, review and analyze competitor activities such as product spec, pricing, communication, media touch point, Adex, Esov and launch / relaunch.

6) Reporting

Update monthly commercial report and Quarterly report.

Weekly Monitor and update marketing activities.

To be successful in this role, you will need to have:

Bachelor’s Degree in Business, Marketing, Economics, Psychology or related field

At least 2-3 years working experience in brand management

Preferably with exposure in the FMCG industry

Good knowledge of digital & social platforms

Basic research knowledge with Kantar / Ipsos / Nielsen

Effective written and verbal communication skills

Intermediate skill in Microsoft Word, Excel and PowerPoint

Ability to work in a fast-moving working environment with tight timelines

Result oriented, mature, tactful and committed with high degree of drive and integrity

Ability to work closely with cross functional departments

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Your application will include the following questions:

Which of the following statements best describes your right to work in Malaysia? What's your expected monthly basic salary? How many years' experience do you have as a Brand Executive? How much notice are you required to give your current employer?

Founded in 1985, Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high quality hygiene products and services. Today, Vinda runs four core business segments, namely Tissue, Incontinence Care, Feminine Care and Baby Care under ten key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, VIA, Libero, Drypers and Sealer. Vinda has a total of 14 state-of-the-art production bases (10 in mainland China, 2 in Malaysia, 1 in Taiwan, and 1 converting factory in Australia).

Vinda aims to become a leading hygiene company in Asia. In 2014, Vinda integrated SCA’s* businesses in mainland China, Hong Kong and Macau. In 2016, Vinda incorporated SCA’s* business in Malaysia, Taiwan and South Korea into Vinda, marking a milestone for expanding to Asia market.

Vinda went public on the main board of the stock exchange of Hong Kong in 2007 (stock code:3331). In 2015, Vinda has been selected as the Hang Seng HK MidCap Index Constituent Stock. In 2017, Vinda has been selected as a constituent of Hang Seng Corporate Sustainability Benchmark Index. Essity Group, a leading global hygiene company, is the majority shareholder of Vinda.

* SCA Group (the hygiene unit of which has been spun off and become Essity Group)

Vinda core principles are Sustainability, Innovation and Professionalism & Integrity!!

Founded in 1985, Vinda is committed to the philosophy of “Healthy Lifestyle Starts with Vinda” and has striven to provide high quality hygiene products and services. Today, Vinda runs four core business segments, namely Tissue, Incontinence Care, Feminine Care and Baby Care under ten key brands Vinda, Tempo, Tork, TENA, Dr. P, Libresse, VIA, Libero, Drypers and Sealer. Vinda has a total of 14 state-of-the-art production bases (10 in mainland China, 2 in Malaysia, 1 in Taiwan, and 1 converting factory in Australia).

Vinda aims to become a leading hygiene company in Asia. In 2014, Vinda integrated SCA’s* businesses in mainland China, Hong Kong and Macau. In 2016, Vinda incorporated SCA’s* business in Malaysia, Taiwan and South Korea into Vinda, marking a milestone for expanding to Asia market.

Vinda went public on the main board of the stock exchange of Hong Kong in 2007 (stock code:3331). In 2015, Vinda has been selected as the Hang Seng HK MidCap Index Constituent Stock. In 2017, Vinda has been selected as a constituent of Hang Seng Corporate Sustainability Benchmark Index. Essity Group, a leading global hygiene company, is the majority shareholder of Vinda.

* SCA Group (the hygiene unit of which has been spun off and become Essity Group)

Vinda core principles are Sustainability, Innovation and Professionalism & Integrity!!

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Perks and benefits Medical Miscellaneous allowance Dental Parking Meal Subsidy,Birthday Leave,Flexi Hours,7 months M