Senior Brand & Category Growth Lead

CHAGEE (M) SDN. BHD.; Kuala Lumpur; On-site; MYR 120,000 - 180,000; Full time

Job summary

CHAGEE (M) SDN. BHD. is seeking a Senior Branding Manager to lead category management and brand initiatives across our growing tea and beverage portfolio. You will research markets, define strategies, and drive launches with cross‑functional teams to deliver compelling consumer experiences.

Ideal candidates have 8+ years in marketing or branding, strong insight capabilities, and hands‑on execution skills. Experience in F&B or retail brands is a plus in our dynamic Malaysian market.

Qualifications

• 8+ years in marketing, branding, category or product marketing.
• Strong branding and marketing with consumer insights, positioning and campaigns.
• Able to manage projects across teams with timelines and deliverables.
• Proactive and hands-on with ownership to drive tasks to completion.
• Experience in F&B, retail or consumer brands is preferred.

Responsibilities

• Research the market, competitors and consumer needs to identify opportunities for new products/categories and business initiatives.
• Develop marketing and launch plans for new categories and products based on opportunity and feasibility.
• Manage projects from planning to execution with clear actions and timelines.
• Coordinate with Marketing, Operations, Supply Chain, Finance, Legal, Technology and other teams for timely execution.
• Monitor performance of new initiatives and gather feedback for improvements.

Skills

Branding

Category management

Marketing strategy

Campaign planning

Product launches

Cross-functional coordination

Data interpretation

Presentation skills

Job description

CHAGEE (M) SDN. BHD. is seeking a Senior Branding Manager to lead category management and brand initiatives across our growing tea and beverage portfolio. You will research markets, define strategies, and drive launches with cross‑functional teams to deliver compelling consumer experiences.

Ideal candidates have 8+ years in marketing or branding, strong insight capabilities, and hands‑on execution skills. Experience in F&B or retail brands is a plus in our dynamic Malaysian market.