Senior Brand Activation Executive

WeTrade Capital Limited; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Brand Activation Executive to lead impactful brand activations across events and sponsorships. In this dynamic role, you will manage all aspects of event planning, ensuring a strong brand presence and engagement. Collaborating with cross-functional teams, you will create memorable experiences while driving media visibility through strategic PR initiatives. This is a fantastic opportunity to join a globally expanding company and contribute to its success while enjoying perks like generous EPF contributions and team engagement activities.

Benefits

Up to 15% EPF Employer Contribution

Monthly lunches and company events

Free-flowing snacks and beverages

Qualifications

• 3+ years of experience in brand activation or event marketing.
• Expertise in managing sponsorships and PR campaigns.

Responsibilities

• Plan and execute tradeshows and events to maximize brand visibility.
• Develop and implement PR strategies to enhance brand presence.

Skills

Brand Activation

Event Marketing

Public Relations

Project Management

Media Relations

Education

Bachelor's Degree in Marketing or related field

Tools

Project Management Tools

Media Outreach Tools

Job description

In Trust We Succeed: Join us as a Senior Brand Activation Executive

WeTrade Capital Limited is a financial broker regulated by Labuan FSA dedicated to cultivating confidence and trust among traders, operating internationally across Southeast Asia and Latin America. WeTrade provides a secure, seamless, and user-friendly platform for growth in the world of trading.

Why WeTrade?

Up to 15% EPF Employer Contribution: Enjoy a generous employer contribution of up to 15% towards your Employees Provident Fund (EPF) for long-term financial security.

Team Engagement: Monthly lunches and company events.

Free-Flowing Snacks and Beverages: Unlimited sips and bites at your fingertips!

About the Role:

We are seeking a dynamic and experienced Senior Brand Activation Executive to lead and execute brand activations at tradeshows, sponsorships, events, and PR initiatives. You will manage all aspects of event planning, ensuring impactful brand presence and engagement while driving media visibility through strategic PR activities. This role involves close collaboration with cross-functional teams to create seamless, memorable brand experiences.

Your Mission:

• Event & Tradeshow Management: Plan, execute, and manage tradeshows and events, including booth design, logistics, and coordination.
• Sponsorship Activation: Manage sponsorships to maximize brand visibility and exposure before, during, and after the event.
• PR Strategy & Execution: Develop and execute PR campaigns to amplify brand presence, manage media relations, and secure coverage.
• Brand Engagement: Create engaging experiences to drive lead generation and build customer relationships.
• Reporting & Optimization: Measure success, analyze performance, and implement improvements for future activations.

What we're looking for:

• 3+ years of experience in brand activation, event marketing, or PR within the trading/brokerage industry.
• Expertise in event logistics, sponsorships, PR campaigns, and brand positioning within financial services.
• Preferred experience in media relations with broker review platforms (e.g., WikiFX, Finance Magnates) and finfluencers, with a proven ability to secure coverage.
• Strong organizational, project management, and communication skills.
• Proficient in project management and media outreach tools, with the ability to manage budgets and analyze performance data.

Join our globally expanding company and grow with us as we continue to build a future of success, united by our core belief: In Trust We Succeed.

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Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as an Activation Executive?

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