Senior Associate, HVAC Product Marketing & Comms

Carrier; Puchong; On-site; MYR 90,000 - 150,000; Full time

Job summary

Carrier Malaysia is seeking a Product Marketing professional to analyse market trends and size, understand market regulation and competitive landscape, and contribute to customer value maps for major programs.

You will understand local product strategy, brand positioning and GTM strategy, and develop business cases with sales teams for commercial success up to PP0. This role also drives marketing and communications, website updates, and events for Malaysia.

Qualifications

• Engineering degree or equivalent; marketing exposure favored
• Minimum of 3 years of relevant experience
• Strong communication and collaboration with cross-functional teams
• Business level English is important
• Ability to influence stakeholders and drive alignment
• Focus on details with urgency, quality and customer satisfaction orientation

Responsibilities

• Analyse market trends and size; understand market regulation and competitive landscape; identify customer requirements and contribute to Customer Value Maps for major programs
• Understand local product strategy, brand positioning and GTM strategy
• For prioritized new product requests, deliver product concepts and drive development with product management and engineering teams
• Develop business cases including price position, value chain, sales and profit forecast, liaising with factory sales on commercial aspects up to PP0
• Be the key contact for regulatory compliance and ensure products meet updated standards
• Develop compelling product narratives and value propositions; translate points into customer-facing messaging
• Marketing and Communications
• Devise and implement social media content, media strategy and email marketing to key influencers
• Maintain and update websites for Malaysia
• Manage annual advertising and promotion calendar and track spending to forecast
• Coordinate product launch events/seminars/dealer events (offline and online)
• Oversee marketing for Carrier Malaysia: connect customer needs to product capabilities and shape positioning and messaging

Job description

• Analyse market trends and size. Understand Market regulation & competitive landscape, product gaps and customers’ requirements. Contribute to Customer Value Maps creation for big programs
• Understanding local product strategy, brand positioning & GTM strategy
• For prioritized new product requests, deliver product concept & drive product development with product Management & engineering team.
• Develop the business case including price position, value chain, sales & profit forecast, liaising with factory sales team on commercial aspects up to PP0
• Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
• Develop compelling product narratives and differentiated value propositions. Identifying product unique selling points and translating them into customer-facing value propositions.
• Marketing & Communications
• Devise and implement social media content, media strategy and email marketing targeting key influencers.
• Maintain and update websites for Malaysia
• Annual advertising & promotion calendar budget and track actual spending to be within forecast.
• Managing product launch events / seminars / dealer events (offline and online)

Role Responsibilities

• Product Marketing
• Analyse market trends and size. Understand Market regulation & competitive landscape, product gaps and customers’ requirements. Contribute to Customer Value Maps creation for big programs
• Understanding local product strategy, brand positioning & GTM strategy
• For prioritized new product requests, deliver product concept & drive product development with product Management & engineering team.
• Develop the business case including price position, value chain, sales & profit forecast, liaising with factory sales team on commercial aspects up to PP0
• Key contact for regulatory compliance—monitoring requirements, aligning with factories, and ensuring products meet updated standards.
• Develop compelling product narratives and differentiated value propositions. Identifying product unique selling points and translating them into customer-facing value propositions.
• Marketing & Communications
• Devise and implement social media content, media strategy and email marketing targeting key influencers.
• Maintain and update websites for Malaysia
• Annual advertising & promotion calendar budget and track actual spending to be within forecast.
• Managing product launch events / seminars / dealer events (offline and online)

Role Purpose

• Overseeing Residential, Light Commercial and VRF product’s entire lifecycle from conception to launch and beyond. Connects customer needs to product/solution capabilities, defines target audiences and personas, and shapes compelling positioning and messaging, delivers through digital platforms and offline events.
• Go to person for overall marketing and communications for Carrier Malaysia

Minimum Requirements

• Engineering University degree or equivalent; with marketing experience or exposure will be viewed favorably
• Minimum of 3 years of relevant experience
• Strong communication and collaboration skills, especially with cross-functional teams.
• Business level English is important
• Ability to influence stakeholders and drive alignment
• Focus on details to close out issues with a strong sense of urgency, quality, self-initiative and customer satisfaction orientation.

Carrier is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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