Senior Associate, Digital Campaign Activation & Planning

WPP Media; Kuala Lumpur; On-site; MYR 54,000 - 90,000; Full time

Job summary

WPP Media is seeking a Senior Associate - Implementation Planning and Activation to support regional planning and activation of luxury brands across APAC. You will coordinate markets, monitor campaigns, and collaborate with digital vendors to optimize performance.

The role requires 2-3 years in media planning or account management, proficiency in PowerPoint, Excel, Looker Studio, and strong stakeholder management. Based in Kuala Lumpur with regional exposure and cross-market collaboration.

Qualifications

• 2–3 years of experience in media planning, account management, or a related field.
• Good understanding of digital platforms across biddable and non-biddable channels.
• Experience in cross-market coordination and excellent organisational skills.

Responsibilities

• Media Planning, Campaign Execution and Reporting across digital channels.
• Monitor campaign performance and support optimisation initiatives.
• Assist with campaign tracking, reporting and post-campaign evaluations.
• Prepare regular campaign performance reports and dashboards.
• Collaborate with regional hub and client teams to deliver on objectives.
• Coordinate with internal teams and market stakeholders to maintain alignment.

Skills

Media planning

Cross-market coordination

Analytics

Stakeholder management

Tools

PowerPoint

Excel

Looker Studio

Job description

WPP Media is seeking a Senior Associate - Implementation Planning and Activation to support regional planning and activation of luxury brands across APAC. You will coordinate markets, monitor campaigns, and collaborate with digital vendors to optimize performance.

The role requires 2-3 years in media planning or account management, proficiency in PowerPoint, Excel, Looker Studio, and strong stakeholder management. Based in Kuala Lumpur with regional exposure and cross-market collaboration.