Senior Associate, Clients

WPP Media; Kuala Lumpur; Hybrid; MYR 40,000 - 70,000; Full time

Job summary

A leading media agency based in Kuala Lumpur is seeking an Associate/Senior Associate to manage client advertising needs. The ideal candidate will have experience in the media industry and be skilled in building client relationships and overseeing the entire campaign lifecycle. Responsibilities include strategizing and executing campaigns, monitoring performance, and ensuring client satisfaction. This position offers opportunities for professional growth and exposure to the latest media technologies.

Benefits

Competitive medical insurance

Group retirement plans

Paid time off

Employee mental health awareness days

Qualifications

• 1-2 years in media industry for Associate or at least 2 years for Senior Associate.
• Experience with various advertising channels is ideal.
• Prior use of analytics tools is a plus.

Responsibilities

• Manage client advertising needs end-to-end across all channels.
• Develop and maintain strong relationships with clients.
• Oversee the campaign lifecycle from strategy to execution.
• Collaborate with clients to define campaign objectives.
• Monitor and optimize campaign performance continuously.

Skills

Client relationship management

Analytical skills

Communication skills

Presentation skills

Problem-solving skills

Data-driven approach

Experience in analytics tools

Education

2 years in media industry

Tools

Google Analytics

Microsoft Excel

Microsoft PowerBI

Job description

About WPP Media Clients team

WPP Media Clients team is a business unit within WPP Media Malaysia that services our local Growth led clients which are performance oriented, need agile team and require fast turnaround operations. The team consists of media specialists that perform a hybrid role cutting across the entire campaign lifecycle, namely end-to-end client engagement, strategic planning and campaign management.

About the Role

We are looking for a highly motivated Associate/Senior Associate to join the WPP Media Clients Team based out of Malaysia. As an Associate in this team, you should come with about 1-2 years of total work experience in the media industry OR As a Senior Associate in this team, you must have at least 2 years of experience in the relevant field in media industry.

As the primary point of contact for your clients, you will manage their advertising needs end to end across all channels. This includes developing and maintaining strong relationships with clients, understanding their business goals, and translating these into effective advertising strategies. You will be required to oversee the entire campaign lifecycle, from initial strategy and planning to setup, execution, and ongoing optimization. Your role is crucial in ensuring that campaigns are delivered on time, within budget, and meet or exceed client expectations. Through meticulous planning and continuous performance analysis, you will drive successful outcomes and deliver exceptional value to our clients.

Key Responsibilities

• Client Relationship & Servicing:
• Client Champion: Communicate with clients, providing regular updates on campaign performance, industry trends, and new opportunities in a timely manner.
• Trusted Advisor: Maintain strong, long-lasting relationships with clients based on trust, transparency, and timely communication. Provide recommendations to help clients achieve their business goals.
• Strategic Insight: Develop an understanding of client businesses, target audiences, competitive landscapes, and industry trends.
• Account Management:
• Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives, aligning advertising strategies with overall business goals.
• Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels with the guidance of platform experts within your team.
• Campaign Management: Use WPP Media workflow management tool to capture and guide campaign requirements and allocate resources effectively across different channels for effective campaign delivery.
• Implementation & Operations:
• Seamless Execution: Implementation of advertising campaigns across all channels, ensuring timely launch and accurate setup. Continuous improvement through learnings, new technologies/tools and media know-how.
• Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI.
• Team Collaboration: Leverage internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with client expectations.
• Performance Monitoring: Monitor and optimize campaign performance closely, using WPP Media and/or other relevant tools to track key metrics and identify areas for improvement.
• Billing and Reconciliation: Ensure client spends are reconciled post campaign and supporting documents are maintained. Liaising with Finance to ensure client billing and vendor invoicing are up to date.
• Optimization & Reporting:
• Data-Driven Optimization: Regularly analyse data to uncover insights, adjust strategies, and implement changes that enhance campaign performance. Liaison with champions within your team to progressively improve the performance of your client campaigns.
• A/B Testing: Conduct A/B testing to identify the most effective campaign elements and optimize for conversions, engagement, and other key performance indicators.
• Insightful Reporting: Generate reports from WPP Media proprietary dashboard that clearly communicate campaign performance, insights, and recommendations to clients in a digestible and actionable format.
• Strategic Analysis: Analyse campaign data to identify trends, opportunities, and areas for improvement, providing strategic recommendations to clients for future campaigns.

Skill Sets

• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment. Individuals with a ‘can-do’ attitude will thrive.
• Good communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
• Strong analytical and problem-solving abilities, with a meticulous data-driven approach to campaign planning, management and optimization.
• Some understanding and hands-on experience across several advertising channels (biddable and non-biddable media) would be ideal.
• Prior experience in using analytics tools, e.g., Google Analytics, Adobe Analytics, Evogenious (TV), Clear Decisions, Microsoft Excel, Microsoft PowerBI is a good to have.

Three best things about the job

• You will build knowledge across all phases of client delivery, starting from strategic planning all the way to campaign execution and reporting widening opportunities for professional development and growth.
• You will build experience across different platforms, be exposed to what’s latest across all media types and be the first to use the latest technologies and tools as part of your day-to-day work.
• You will have opportunities to develop your client servicing skills as you will be front facing your client and engaging directly with them from briefing all the way to reporting.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.