Salesforce Email Marketing Specialist

AICPA; Selangor; Hybrid; MYR 40,000 - 60,000; Full time

Job summary

Join a leading organization in the finance and accounting sector as an Email Marketing Specialist. You'll design and enhance email campaigns using Salesforce Marketing Cloud, analyze performance metrics, and collaborate with various teams to optimize customer engagement. This role offers a hybrid work schedule and numerous benefits, including healthcare and retirement plans, fostering a supportive and inclusive work environment.

Benefits

Healthcare

Retirement Plans

Annual Leave

Parental Leave

Employee Assistance Program

Qualifications

• Minimum of 2 years experience in email marketing operations.

Responsibilities

• Design complex customer journeys within Journey Builder.
• Monitor email marketing metrics to gather insights.
• Manage subscriber lists, ensuring data accuracy.

Skills

Email Marketing

Audience Segmentation

A/B Testing

Education

Salesforce Email Specialist Certification

Salesforce Admin Certification

Job description

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You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform, utilizing features like Journey Builder, audience segmentation, and automation to deliver personalized customer experiences. You will analyze campaign performance and work towards achieving our goals through targeted email communications. Reporting to the Senior Manager of Marketing Operations, this role is expected to start by mid-August to participate in Salesforce training.

Responsibilities:

1. Use customer data to segment audiences and tailor email content for relevance and engagement.
2. Design complex customer journeys within Journey Builder based on customer interactions and behavior.
3. Monitor email marketing metrics to gather insights and inform future strategies.
4. Collaborate with Experience Delivery, sales, and other partners to align campaigns with organizational goals.
5. Conduct A/B testing on email subject lines, content, and design to optimize performance.
6. Manage subscriber lists, ensuring data accuracy and compliance with regulations such as CAN-SPAM and GDPR.
7. Use a hybrid work schedule.

Qualifications:

1. Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
2. Minimum of 2 years experience in email marketing operations.

Support and Benefits:

We support your work-life balance and foster an inclusive environment where you are valued. Our benefits include healthcare, retirement plans, annual leave, parental leave, and an employee assistance program. We offer flexible benefit options to suit your needs and prioritize your wellbeing. We are committed to ongoing learning and development to help you reach your full potential.

About Us:

At The Association, a Great Place to Work-Certified company, we are transforming the accounting and finance profession through education, resources, and training, helping professionals stay relevant and prepared for future challenges.

We are an equal opportunity employer, committed to diversity and inclusion. All employment decisions are based on business needs and qualifications without regard to race, color, religion, sex, sexual orientation, gender identity, or other protected statuses. We encourage all qualified candidates to apply.

Assistance:

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