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An established industry player is seeking a dynamic Sales and Marketing Manager to spearhead innovative strategies that drive customer acquisition and revenue growth. This role involves conducting market research, defining target audiences, and developing compelling marketing campaigns across various channels. You'll collaborate closely with cross-functional teams to align sales and marketing objectives while providing leadership to a high-performing team. If you're passionate about making a significant impact in a collaborative environment, this opportunity is perfect for you.
Develop and implement integrated sales and marketing strategies that align with overall business goals and drive customer acquisition, retention, and revenue growth.
* Conduct market research and competitive analysis to identify opportunities and trends.
* Define target audiences and develop effective messaging and positioning.
* Establish key performance indicators (KPIs) and track progress against goals.
* Set sales targets and quotas for the sales team (if applicable).
* Develop and implement sales processes and best practices.
* Monitor sales performance, analyze results, and implement corrective actions as needed.
* Provide coaching, training, and motivation to the sales team.
* Build and maintain strong relationships with key clients and partners.
* Marketing Management:
* Oversee the development and execution of marketing campaigns across various channels (e.g., digital marketing, social media, content marketing, email marketing, traditional advertising).
* Manage the marketing budget and allocate resources effectively.
* Collaborate with the marketing team or external agencies to create compelling marketing materials and content.
* Track and analyze marketing campaign performance and optimize accordingly.
* Manage the company's brand identity and ensure consistent messaging across all platforms.
Cross-functional Collaboration:
* Work closely with product development, customer service, and other departments to ensure alignment between sales, marketing, and overall business objectives.
* Communicate effectively with internal stakeholders on sales and marketing initiatives and results.
* Reporting & Analysis:
* Prepare regular reports on sales and marketing performance, including key metrics and insights.
* Analyze data to identify trends, opportunities, and areas for improvement.
* Present findings and recommendations to senior management.
* Team Leadership (if applicable):
* Recruit, train, and manage a high-performing sales and/or marketing team.
* Foster a positive and collaborative team environment.
* Provide ongoing feedback and performance evaluations.
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FARMCOCHEM SDN. BHD.
2d ago
What can I earn as a Sales and Marketing Manager